Bitel becomes London Marathon Group CEO
Sports lawyer Nick Bitel has been appointed chief executive of the London Marathon Group, which oversees the the London Marathon and other mass participation events
Doku group wins legal battle in Panini image rights case
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Bellingham to lead Lucozade campaign in multi-year deal
UK sports drink Lucozade has signed up England and Real Madrid player Jude Bellingham to star in a new TV commercial campaign as part of a multi-year agreement
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Aramco doubles down on ICC deal after IPL exit
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
Wow Hydrate extends Tyson Fury endorsement deal
World champion heavyweight boxer Tyson Fury has extended his endorsement deal with UK-based sports nutrition drink Wow Hydrate
ComAve adds Atlético Madrid shorts branding to football portfolio
Online food and retail delivery company ComAve has signed as the shorts sponsor of LaLiga club Atlético Madrid from next season.
McAuliffe joins Excel in international role
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
EXCLUSIVE: BetMGM to replace Getir as Spurs training kit sponsor
BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.