Basketball
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Clark’s WNBA debut delivers ESPN best league ratings since 2001
Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
Big3 unveils location-based teams, selling LA franchise for $10m
The Big3 has announced its first sale of home-team rights with the $10m (€9.3m) purchase of a Los Angeles franchise by a consortium led by DCB Sports, as the basketball league prepares to shift to a city-based competition in 2025.
Tanenbaum’s KSV to shell out $50m for WNBA expansion franchise in Toronto
The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team
Investors line up for slice of WNBL future
Basketball Australia is stepping up plans to privatise the Women's National Basketball League (WNBL), with advanced talks having been held with a number of the country's richest business executives.
WBD’s Zaslav ‘hopeful’ of retaining NBA up against NBC competition
Speaking on the back of Warner Bros. Discovery's latest financial results, CEO David Zaslav claims to be "hopeful" that it will retain NBA domestic rights in a deal "that makes sense for both sides" with the broadcaster holding a matching right clause.
Orsen lands Fiba 3×3 global commercial rights sales
The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Skweek’s seven-year French basketball deal axed amid L’Équipe production row
Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Endesa takes commitment to Spanish basketball past €100m
Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
CBS locks up two-year WNBA deal, momentum builds with national broadcasts
CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
Women’s college basketball title decider shatters viewership records
The NCAA women's basketball championship game drew a record-shattering 18.7 million viewers, peaking at 24 million as South Carolina won a second title in three years.
WNBA extends Prime Video broadcast deal for two years
The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.