Login
Subscribe
Login
Subscribe
Media
Sponsorship
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Articles
News In Brief
Markets
Europe
North America
Asia
United Kingdom
Sectors
Media
Sponsorship
Events
Technology
Betting
Industry Moves
Sports
Football
Basketball
American Football
Cricket
Esports
Motorsport
Home
News
Sponsorship & Marketing
Cricket
India
Tata retains IPL title sponsor rights in record deal
SportBusiness Staff
January 22, 2024
Share:
Link copied to clipboard
(Pankaj Nangia/Getty Images)
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
You'll need a subscription to continue reading
Discover our range of subscription choices, with options starting from £39/month
Access now
Already have an account?
Sign in here
Sponsorship & Marketing
Board of Control for Cricket in India (BCCI)
Tata Group
Indian Premier League (IPL)
Read this next
Sponsorship & Marketing
Ceat recommits to IPL with new central sponsorship deal
26 Feb 2024
Media
Sky strikes four-year IPL, WPL agreement after DAZN deal collapse
20 Mar 2024
Sponsorship & Marketing
Cognizant named Major League Cricket's first title sponsor
13 Mar 2024
The Million Dollar Roll: a bowling concept to capture the imagination
9 May 2024
From our partners
Sponsorship & Marketing
Momentum agrees deal to sponsor South Africa women's cricket
11 Feb 2020