Uefa Club Competition Media Rights Report

Examining how TEAM Marketing (Uefa’s exclusive sales agent for its club competitions) sold rights in the 18/19 to 20/21 rights cycle and created a must-have media rights property.

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Reports with actionable insight and analysis powered by data

SUMMARY

  • Discover the combined value of Uefa club competitions
  • Understand how, why and where rights values have changed since the 12/13 to 14/15 cycle
  • Expert analysis of how team marketing achieved increased media rights revenues
  • Analyse new entrants and where they’ve acquired rights
  • Exclusive rights data for 48 comprehensive market-by-market profiles
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TABLE OF CONTENTS

1. Executive Summary

2. European Market Introduction

27 Territory Rights Profiles: Albania, Austia, Balkans, Baltics, Belgium, Bulgaria, Cyrpus, Czech Republic and Slovakia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Israel, Netherlands, Nordics, Poland, Portugal, Rep. of Ireland, Romania, Russia, Spain, Switzerland, Turkey, United Kingdom and Ukraine

3. Asia Market Introduction

14 Territory Rights Profiles: Australia, China, Indian subcontinent, Indonesia, Hong Kong, Japan, Malaysia, Philippines, Singapore, Thailand, Laos, Cambodia, Taiwan, South Korea and Myanmar

4. Americas Market Introduction

Four Territory Rights Profiles: USA, Canada, Brazil and Latin America

5. Africa and the Middle East Market Introduction

Two Core Territory Rights Profiles: Middle East and North Africa and Sub-Saharan Africa

KEY FINDINGS

  • How Uefa club competitions have become so valuable.
  • Which social media platform acquired rights to the Uefa Champions League.
  • How TEAM Marketing sold the rights in the 18/19 to 20/21 rights cycle.
  • What the price was for the rights sold in 48 individual markets.
  • How much pay-television broadcaster Sony renewed its rights to the Uefa Champions League and Europa League 2018-19 to 2020-21 for.
  • Which pay-television broadcaster renewed exclusive English and Portuguese language rights to the Uefa Champions League in the 2018-19 to 2020-21 rights cycle for a total of $150m per season.
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48 MARKETS, FROM THE BALKANS TO SUB-SAHARAN AFRICA AND ALL THE WORLDS MAJOR MEDIA MARKETS

WHO IS THE REPORT FOR?

  • Executives looking for detailed data and analysis on Uefa club competition rights fees
  • Research teams wanting to analyse the rapidly-changing European football market
  • Broadcasters interested in entering or strengthening their knowledge and position within the European football media rights space
  • Marketing teams analysing football, broadcast and buyer activity
  • Commercial teams wanting to track the development of the fifth most valuable media rights property in the world (SportBusiness Consulting Global Media Report 2018)

The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.

  • With well over 12,000 media rights deals going back over 20 years
  • The most accurate and independent values and durations for major media rights deals
  • Analysis and insight around the deals from a team of global analysts
  • Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
  • Subscribers also get access to the annual Global Media Rights Report

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