Technology

Multiple Sports
Sponsorship & Marketing

Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Football
Sponsorship & Marketing

The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
American Football
Technology

The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
Football
Sponsorship & Marketing

AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
American Football
Sponsorship & Marketing

US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Multiple Sports
Technology

US digital media company Greenfly has announced the closing of equity investments of $14m, highlighting the growing importance of short-form digital content tech suppliers in the sports media sector.
Licensing & Merchandising

The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Football
Sponsorship & Marketing

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Basketball
Sports Betting

Sportradar and the National Basketball Association have launched an in-play betting function on NBA League Pass through Sportradar's over-the-top technology emBet
Multiple Sports
Sports Betting

Fourth-quarter and full-year net losses at Genius Sports narrowed considerably in 2023 as the data, technology and broadcast services group posted revenues exceeding its initial guidance.
Basketball
Technology

The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
Football
Technology

Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
Olympic Games
Events

American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
Multiple Sports
Finance & Law

Endeavor-owned hospitality company On Location has acquired a minority stake in Wiz-Team, the Switzerland-based event and data management technology firm
Ice Hockey
Media

The National Hockey League's Arizona Coyotes have announced a direct-to-consumer platform with video technology provider Kiswe giving local fans another place to watch in-market games through the team's…
Basketball
Sponsorship & Marketing

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Multiple Sports
Industry Moves

The IMG agency has recruited James Clement from UK pay-television broadcaster Sky to lead technology and operations for its production studios business