Europe
Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Aston Villa seals first Adidas tie-up, Castore turns to Everton
Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Concerns over Inter’s finances overshadow Serie A title celebrations
Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
EXCLUSIVE: Danish, Swiss exit European Leagues’ centralised rights project
Football's European Leagues body is to continue with just seven leagues in its international broadcast rights pool for at least one more season, after Denmark and Switzerland ended their participation, SportBusiness can reveal.
Betano continues sponsorship push with three-year Benfica renewal
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Doku group wins legal battle in Panini image rights case
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
New roles for Aristodemou, Sanz and Casta in EBU sports rejig
Structural changes unveiled this morning at the EBU have been put in place with a view to the onboarding of Olympics broadcast rights and to further develop the new Eurovision Sport streaming platform.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
WBD shifts Uefa finals from YouTube to discovery+
The finals of this season’s Uefa club competitions will be streamed for free on discovery+ as Warner Bros. Discovery seeks to generate more subscriptions for the platform, with the matches to no longer be shown on YouTube.
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag
Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Kilmer in talks to buy Saint-Étienne as first football investment
Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Swiss Super League retains free-to-air window with Blue Sport, SRG deals
In opting for the status quo by awarding its new domestic rights contracts, the Swiss Football League will continue to receive blanket pay-television coverage on Swisscom’s Blue Sport and valuable exposure f…
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
Regional court upholds DAZN, TIM antitrust fines
An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Chiliz signals ‘next phase’ of fan tokens with expanded Atlético deal
Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.