Events
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Brazil to make history with 2027 Fifa Women’s World Cup
The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Fifa plans first Women’s Club World Cup, reviews rules on overseas matches
Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.
Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag
Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Nascar unveils in-season tournament with new broadcasters TNT, Prime
Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
World Rugby eyes full unbundling of women’s rights but some joint deals ‘still make sense’
World Rugby is increasingly looking to unbundle commercial rights to the women’s game, following similar steps taken by Fifa and Uefa in recent years, but believes that bundled rights deals “still make sense” in certain markets.
Pitch moves for minority stake in Matchroom Sport
Matchroom Sport, the UK-based event promotions company and agency, has ended its search for investment by striking an equity agreement with Pitch International which includes "collaboration" with the agency on international media rights and sponsorship sales.
Brazil in box seat for 2027 Fifa Women’s World Cup
Brazil is the favourite to stage the 2027 Women’s World Cup after Fifa’s evaluation report scored its bid more highly than its European rival from Belgium, Netherlands and Germany.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
Assen strikes dual hosting extension with MotoGP, WorldSBK
Dutch venue locks in premier motorcycling events through to 2031 in deals with series' commercial rights-holder Dorna Sports.
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
Thailand pitches street race to bolster F1’s Southeast Asian presence
Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
World Handball Championships to remain in Europe until 2031
The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Macron: Trocadéro, Stade de France opening ceremony backup options
France's President has identified the Trocadéro and Stade de France as backup options should ambitious plans for the Olympic Games fail to come to fruition due to security concerns.
Trimmed budget, around 10 core sports for returning Commonwealth Games in Glasgow
The proposal of a curtailed budget of between £130m and £150m for a 2026 Commonwealth Games in Glasgow, with £100m offset by the CGF, could serve as a blueprint to help attract hosts for future editions.
Rossomondo: No bundling of MotoGP and F1 rights under Liberty
MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
EXCLUSIVE: Glasgow in frame for Commonwealth Games return in 2026
Scottish authorities are engaged in talks over Glasgow staging the 2026 Commonwealth Games, 12 years on from playing host, as the Commonwealth Games Federation (CGF) bids to finally nail down a city or region to rescue the event.