Asia

Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Multi-sport
Sponsorship & Marketing

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Football
Media

Streaming service U-Next is close to finalising a deal for exclusive media rights to the Premier League and FA Cup in Japan, SportBusiness understands
Football
Media

E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
Media

France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Football
Media

Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Football
Media

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.
Motorsport
Events

Formula 1 has been presented with a new option for a grand prix in the Southeast Asian market after Thai Prime Minister Strettha Thavisin pitched a proposal for a street race in Bangkok.
Football
Media

Broadcast rights to the Premier League and the FA Cup are being sold together in Japan and South Korea, some of the first international territories in which the rights have been bundled, SportBusiness…
Football
Media

Fifa has launched a tender process in Indonesia for media rights to the next two men’s and women’s World Cups, with the country optimistic about its qualification for the 2026 edition after defeating Vie…
Football
Media

Eclat Media Group will enter its fifth consecutive Uefa club competitions rights cycle after renewing its exclusive broadcast rights in South Korea following a recently issued tender process
Cricket
Media

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Baseball
Sponsorship & Marketing

The arrival of a third Japan-linked sponsor for the Los Angeles Dodgers since the signing of superstar Shohei Ohtani is adding new commercial impetus for the Major League Baseball side.
Multi-sport
Media

Hong Kong’s government has gone back on a promise to steer clear of the country's media rights market, stepping in to acquire exclusive rights to the 2024 Olympic Games in Paris.
Football
Media

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
Baseball
Events

Sadayuki Sakakibara, commissioner of Japan’s Nippon Professional Baseball, has revealed that the opening games of next year’s Major League Baseball season will be held in the country.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Golf
Media

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.