Winners Alliance adds Euroleague players’ collective commercial rights to portfolio
Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Spalding renews Euroleague ball supplier deal amid Wilson incursion
Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Nandini sponsors Ireland and Scotland at T20 World Cup
Indian dairy brand Nandini has followed in the footsteps of domestic rival Amul and signed two short-term sponsorships for the upcoming ICC men's T20 World Cup
DFB renews major Volkswagen sponsorship, adds Klarna
The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
NRL’s Dolphins cuts back Alternaleaf sponsorship over advertising breach
The Dolphins National Rugby League team has been forced to downgrade its sponsorship agreement with medicinal cannabis sponsor Alternaleaf over breaches of Australian advertising laws,
Fanatics ousts Panini to secure prized Premier League licensing deal
Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Microsoft recommits to Billie Jean King Cup with sponsorship extension
The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.
Nike staves off Adidas to retain FFF kit supply rights
Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
Fifa forges closer ties with Saudi Arabia through Aramco global sponsorship
Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.
Real Madrid signs up Ouro as regional sponsor
Real Madrid has announced a new regional sponsorship deal with financial services and technology firm Ouro