Faaez Samadi

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.

Indian dairy brand Nandini has followed in the footsteps of domestic rival Amul and signed two short-term sponsorships for the upcoming ICC men's T20 World Cup

The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.

The Dolphins National Rugby League team has been forced to downgrade its sponsorship agreement with medicinal cannabis sponsor Alternaleaf over breaches of Australian advertising laws,

Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.

The International Tennis Federation has announced that Microsoft has renewed its sponsorship of the Billie Jean King Cup.

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).

Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.

Real Madrid has announced a new regional sponsorship deal with financial services and technology firm Ouro