Europe
Atalanta’s progression secures free-to-air coverage of Europa League final in Italy
The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
James launches Bazballers Consulting after departing ECB
Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Pitch moves for minority stake in Matchroom Sport
Matchroom Sport, the UK-based event promotions company and agency, has ended its search for investment by striking an equity agreement with Pitch International which includes "collaboration" with the agency on international media rights and sponsorship sales.
SPFL set to return to betting sector for title sponsor
The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Fanatics ousts Panini to secure prized Premier League licensing deal
Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Shorn of volleyball content, Sport1 shutters streaming platform
Sport1 is closing down its multi-sport streaming platform as it relinquishes the rights which have proved to be the backbone of the service
McAuliffe joins Excel in international role
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
FEI secures exposure for sponsors with long-term WBD deal
The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia
EOC’s push for professionalism heralds first full-time CEO
Jan Lehmann, a former German Football League (DFL) and Infront agency executive, has been appointed as the first chief executive of the European Olympic Committees (EOC)
Assen strikes dual hosting extension with MotoGP, WorldSBK
Dutch venue locks in premier motorcycling events through to 2031 in deals with series' commercial rights-holder Dorna Sports.
LFP Media in first international rights deal with Saran for multiple territories
France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Nova nets first-pick Uefa Europa, Conference League rights in Czech Republic
Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…
St. Pauli renews shirt deal with ‘social consciousness partner’ Congstar
FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
New Uefa rules on multi-club ownership go live
New Uefa regulations on multi-club ownership come into force today (Wednesday) and could impact on some of the continent’s leading clubs taking part in next season's European clubs competitions.
NIFL seals first commercial media deal for women’s league in DAZN tie-up
Northern Ireland's Women's Premiership has been added to the growing free football coverage on DAZN in an historic partnership unveiled today (Wednesday)
Nike staves off Adidas to retain FFF kit supply rights
Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
EXCLUSIVE: BetMGM to replace Getir as Spurs training kit sponsor
BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
Viaplay retains F1 rights in Netherlands to 2029, renews in Nordics
Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets