MRF Tyres ‘opts against ICC renewal’
MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Athletics Federation of India looks to Puma kit deal to fuel ambitions
The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Alpine F1 signs performance and research-focused deal with Hytro
The Renault-owned Alpine Formula 1 team has signed up blood flow restriction (BFR) wearable brand Hytro as a sponsor
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
James launches Bazballers Consulting after departing ECB
Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Aramco doubles down on ICC deal after IPL exit
Saudi energy and chemicals companies Aramco has extended its global partnership with the International Cricket Council (ICC) for another four years
Williams Racing ‘very active’ in search for new title sponsor
Williams Racing is looking to secure a new title sponsor in time for the start of the 2025 Formula 1 season, SportBusiness can reveal.
Seymour-Hyde joins F1 commercial team
Formula 1 has bolstered its commercial team with the hiring of Joel Seymour-Hyde, who joins as head of partnership management, having departed his role as managing director, UK at Octagon in December last year.
McLaren and eBay link up in US-focused deal
McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.