IndyCar tops up Official Partner pool with Cisco
Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Every event day aired live in PBR’s ‘game changing’ domestic rights deals
PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
New roles for Aristodemou, Sanz and Casta in EBU sports rejig
Structural changes unveiled this morning at the EBU have been put in place with a view to the onboarding of Olympics broadcast rights and to further develop the new Eurovision Sport streaming platform.
Sportradar rights costs up 78 per cent but ATP, NBA ‘amplify revenue growth’
A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Pragosport ties down Czech league international betting streaming rights
Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29