Motorsport

Motorsport
Sponsorship & Marketing

Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.
Motorsport
Sponsorship & Marketing

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Motorsport
Media

Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market following a wider international retreat.
Motorsport
Finance & Law

New sponsorship deals have been the main driver of revenue growth for the Mercedes Formula 1 team after it announced record turnover of £546.5m (€640m/$681m) for 2023.
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Motorsport
Sponsorship & Marketing

MotoGP will continue to be run as a separate business to Formula 1 and there is unlikely to be any bundling of the media or sponsorship rights to the two properties following Liberty Media’s acquisition of the motorcycling series.
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.
Motorsport
Finance & Law

Liberty Media has targeted the Americas as the main growth region for MotoGP after striking a deal for Dorna Sports that values the series promoter and rights-holder at €4.2bn ($4.5bn).
Motorsport
Events

Nissan has become the first of Formula E’s current manufacturers to recommit for its Gen4 era, while fellow Japanese company Yamaha has broadened its motorsport involvement by teaming up with relaunched British firm, Lola Cars, for a campaign in the electric car-racing series.
Motorcycling
Finance & Law

Dorna Sports’ expected sale to Liberty Media for over €4bn ($4.3bn) offers the potential to generate a host of commercial efficiencies across both Formula 1 and MotoGP in a watershed moment for motorcycling.
Motorsport
Licensing & Merchandising

Topps, the physical and digital trading card brand owned by global merchandising company Fanatics, has retained its contract with Formula 1 motor racing in a multi-year renewal.
Motorsport
Events

The Formula 1 Las Vegas Grand Prix has tapped Quint as its official hospitality sales partner, working through its F1 Experiences programme to provide luxury hospitality and club tickets for the second…
Motorsport
Finance & Law

German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
Motorsport
Media

MotoGP has a new broadcast home in the United States, after series promoter Dorna Sports signed a rights deal with Warner Bros. Discovery's TNT Sports.
Motorsport
Sponsorship & Marketing

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Motorsport
Sponsorship & Marketing

The 2024 season of Formula 1 gets underway in Bahrain this weekend, marking the end of an off-season commercial frenzy that saw a total of 70 new and renewed deals completed by the sport's 10 teams during the offseason.
Motorsport
Media

Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.  
Motorsport
Finance & Law

Formula 1 has seen its annual revenue grow to $3.22bn (€2.97bn), with the impact of its new Las Vegas Grand Prix particularly impacting its fourth quarter results as operating income rose by 164 per cent year-on-year.