Vietnam

Next Media, the sports marketing agency in Vietnam, has sealed an early extension of its rights to German football's Bundesliga, and is to work with the VMG Media agency to make the matches more widely…

Pay-television operator SCTV has acquired exclusive rights in Vietnam to Spain’s LaLiga for five seasons, up to and including 2027-28.

Data, technology and broadcast services group Genius Sports has signed a long-term deal with the Vietnam Pro Basketball League (VBA) covering official data tools, live betting streaming distribution and…

Pay-television operator Canal Plus Group has acquired exclusive media rights in Vietnam to all Asian Football Confederation (AFC) competitions across the cycle running from 2025 to 2028

Vietnam’s debut appearance at the Fifa Women’s World Cup this year will be shown by National Assembly Television, following the acquisition of rights in the country by VMG Media.

Media rights deals for the Cambodia 2023 Southeast Asian Games have been agreed in five participating countries, the secretary-general of the organising committee has announced

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027

Vietnamese pay-television broadcaster VTVcab has acquired rights for this year's Southeast Asian Games in Cambodia, in a deal with Vietnamese agency On Media

Vietnamese pay-television broadcaster VTVcab has teamed up with telco VNPT to launch a new sports content app that will carry live sports video and other sports content

International marine racing series Powerboat P1 has signed a commercial agreement with Vietnam-based WLS Corporation to develop aquatic racing activity in the country, with plans to launch a personal watercraft…

Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery

Online financial trading platform AIMS has agreed a deal to sponsor German Bundesliga club Borussia Dortmund's Asia Tour this month

Nutritional supplements company Herbalife Vietnam has agreed a deal to be an Official Supporter of this year's AFF Mitsubishi Electric Cup, the Southeast Asian national football team competition

Merged esports gaming company ESL FACEIT Group (EFG) and VTV Cab, a pay-TV arm of Vietnamese state broadcasting group VTV, have agreed a multi-year media rights deal in Vietnam

Nguyen Trung Kien, the general director at sports marketing agency Next Media, has been appointed vice-president in charge of finance and sponsorship at the Vietnam Football Federation

Vietnamese telecoms operator FPT has acquired exclusive rights to the NBA in a deal starting with the current season and running until 2024-25