American Football
Madrid is next stop on NFL’s international journey
The National Football League is to stage its first regular season game in Spain in 2025, at Real Madrid's iconic Santiago Bernabéu Stadium.
NFL’s Brazil debut to mark first regular-season opener for international series
The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil
Verizon signs on as 5G sponsor of Tennessee Titans’ new stadium
The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
Levi Strauss set to extend 49ers stadium rights in $170m deal
NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
NFL ‘in advanced talks’ to take ESPN stake
Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
ESPN ‘in talks over six-year College Football Playoff deal’
The College Football Playoff and ESPN are in “the midst of negotiations” to renew the network as the sole rights-holder for the premier college sports event as it expands from four to 12 teams.Acc
Prime Video’s TNF coverage posts 24-per-cent season increase
Amazon Prime Video's second season as the exclusive Thursday Night Football broadcaster returned a 24-per-cent increase in total viewership in the United States compared to its inaugural season
XFL, USFL merge to form United Football League
The XFL and USFL American football competitions have officially announced their merger, with the newly launched United Football League (UFL) scheduled to begin in March.
NFL networks net bumper audiences from Christmas Day fixtures
The National Football League's (NFL) Christmas Day triple-header was a television ratings success, attracting average viewership of 28.7 million
Year in Review: NFL
The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
NFL ups annual international game inventory to eight, Brazil to debut in 2024
The National Football League is to double the number of regular-season fixtures it plays in international markets to eight from 2025, while a new host territory - Brazil - is to debut next year.
Prime Video’s bumper NFL audience bodes well for future rights talks
Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
NFL Game Pass lands on Primetime Channels in UK, Germany following DAZN deal
The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
NFL Sunday Ticket suffers first issues of YouTube era
Technical difficulties plagued YouTube's coverage of NFL Sunday Ticket, the National Football League's out-of-market streaming service, just two months into its multi-billion dollar, long-term deal
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
IOC’s LA28 additions put flag football in new international spotlight
With the International Olympic Committee approving LA28's proposal to include five additional sports for the 2028 Olympic Games, flag football's governing bodies are relishing the chance at putting the…