Soccer
New York Life adds MLB, US Soccer to sponsor portfolio
Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
United Soccer League hires Wasserman’s McDonough as new president
United Soccer League (USL), organising body for US competitions that sit below Major League Soccer (MLS), has appointed Paul McDonough as its new president
Peacock to stream every World Cup match in Spanish in US
NBCUniversal service to offer all 64 matches from upcoming event
Footballco partners with Overtime ahead of Fifa World Cup
Soccer content and media company Footballco has partnered with United States-based digital sports brand Overtime to provide brands and agencies in the US with access to global soccer fans ahead of the…
NWSL hires three senior executive leaders
New commissioner Berman continues ongoing transformation of league
Eric Fisher | Garber, MLS look to reshape state of sports media with Apple deal
SportBusiness US Editor Eric Fisher explores the ramifications of Major League Soccer's dramatic global media rights agreements with Apple worth at least $2.5bn (€2.4bn) and how it adds to the legacy of league commissioner Don Garber.
Walker departing as Houston Dynamo FC president
Executive stepping down from MLS club after four seasons
PepsiCo adds to $1m commitment to Team of Champions
Soft drink giant developing new academy in Atlanta, Georgia, suburbs
RNSI signs Jack McGlynn, its first MLS player
Roc Nation sub-division advances its efforts to expand into North America
NLL’s Berman named new NWSL commissioner
Veteran sports industry executive to lead women's soccer property
SeatGeek completes ticketing pact with Hartford Athletic
New York-based company now partnered with four USL clubs
eMLS to stage in-person events in Cincinnati, Chicago and Austin in 2022
Major League Soccer's esports property eMLS is planning to resume in-person competition for the first time since February 2020, with live events planned for next year in Cincinnati, Ohio; Chicago, Illinois;…
SeatGeek signs primary ticketing pact with St. Louis City SC
New York-based ticketing company inks seventh club-level deal in MLS
US Soccer extends its long-running partnership with Nike
Renewal continues commercial relationship dating to 1995