Esports
iRacing acquires exclusive Nascar video game license
iRacing is to launch a Nascar console game in 2025 after acquiring Nascar Team Properties' exclusive simulation-style console racing games license from Motorsport Games
NASCAR adds global esports sponsor Gen.G
NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Astralis considers delisting, FaZe reports $53m loss
The board of directors at Astralis is considering a delisting of the Danish esports organisation following a sharp decrease in its share price, while FaZe Holdings has reported a net loss of $53.2m (€48.9
eMLS to hand out record $100,000 prize fund in 2023
Major League Soccer’s esports property eMLS will run from January 24 until March 12 next year, with players competing for $100,000 (€95,200), which represents the largest total season prize pool in tou…
NFL expands Fortnite footprint with NFL Zone fan hub
New activation seeks to build meaningfully on existing relationship
EA Sports to release college football game in 2024
Video game developer Electronic Arts has clarified its long-developing plans to release a college football game, now targeting the summer of 2024 to release the highly anticipated title
NHL’s Islanders to host esports night with FaZe Clan
In partnership with gaming-oriented lifestyle and media platform FaZe Clan, the National Hockey League's New York Islanders are hosting a first-of-its-kind Esports Night at UBS Arena on December 6
Chiefs WR Smith-Schuster invests in esports platform
NFL star to work on multiple fronts with World Champion Fantasy
EA Sports FGS 23 to include return to in-person competition
Video games publisher Electronic Arts has unveiled a series of enhancements to the EA Sports Fifa 23 Global Series, including the return to in-person competition for the first time since the onset of the…
Bayer Leverkusen signs Strikerz Inc. as gaming sponsor
German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc.
Strikerz Inc
Bundesliga to share best practices with Indian Super League under new collaboration
The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
Jakarta to host next Mobile Legends World Championship
Indonesian capital Jakarta will in January host the finals of one of the biggest esports competitions in Southeast Asia, the Mobile Legends: Bang Bang World Championship
ONE Esports unveils Apac esports and gaming show Gamer’s Paradise
Esports and gaming promoter ONE Esports is today launching a new television show, Gamer's Paradise, in partnership with presenting sponsor Marriott Bonvoy
Rooter acquires exclusive media rights to Skyesports tournaments
Indian streaming platform Rooter has acquired exclusive media rights to esports and gaming tournaments promoted by Skyesports in a one-year deal with the South Asian esports promoter
EA Sports removes Russian teams from Fifa, NHL video games
Video game developer EA Sports has removed the Russia national team and its clubs from the popular Fifa series including Fifa 22 amid the country's invasion of Ukraine
Leeds United is latest to partner with Rival for esports community
EPL clubs looks to extend its brand further within gaming
NBA 2K League shakes up structure to better connect with online gaming community
NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.
Ian Paynton | The Vietnam opportunity
Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.