News Ticketing Shakespeare Birthplace Trust to launch free visitor offer for local residents Move is part of wider plans to increase access for residents
Opinion Audiences Blackpool being built on laughs has been our blueprint for Showtown We aimed to create a unique museum vibe, says Kerry Vasiliou
News Audiences In brief | Latest sector developments Citizens’ Jury for Birmingham | Glasgow sustainability project | Ikon gallery youth programme
News English Heritage English Heritage offers free access to food bank users Organisation is working with the Trussell Trust, a charity that supports people in poverty
News Audiences The Audience Agency and Culture24 announce merger Sector support organisations were dropped from Arts Council England portfolio last year
News Audiences Glasgow Banksy exhibition draws record crowds Show was gallery’s first to open overnight
News Audiences Majority say museums should take a stance on the climate crisis Younger generations were much more likely to believe that cultural organisations should take a position
Opinion Audiences Van Gogh Museum looks to the future Fiftieth anniversary has given museum the chance to re-engage with locals and refresh its offer for international visitors, says director Emilie Gordenker
Opinion Audiences How audience research helped shape the Brunel Museum Reinvented Project Katherine McAlpine shares how it is reaching new and existing visitors
Reviews Books On my bookshelf | Ogilvy on Advertising There's a lot we can learn about engaging audiences from the legendary 1960s adman, says Jamie Taylor