North America
Norris win draws largest-ever live US audience for F1 Grand Prix
Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
Abrutyn exits Bruin for top CAA ice hockey role
David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Bulls, Blackhawks, White Sox ‘partnering’ to form new RSN
Three Chicago sports teams — the National Basketball Association's Bulls, the National Hockey League's Blackhawks, and Major League Baseball's White Sox — are partnering with Standard Media Group to for…
777 Partners multi-club network at risk as US lawsuit alleges $350m fraud
Investment fund 777 Partners has been accused of a $350m fraud and double-pledging of assets in a US lawsuit which represents the most serious threat yet to its controversial multi-club ownership model.
Fubo, DirecTV lead fight for Congress hearing into streaming JV
FuboTV, DirecTV and Dish Network are among a group of eight media entities in the United States that have urged Congress to conduct a hearing into the sports streaming joint venture proposed by Disney, Fox and Warner Bros. Discovery.
NFL expands ticketing partners, adding Sports Illustrated
The National Football League's Ticket Network, the league's open ticketing system, has expanded from two to three licensed channels with the addition of Sports Illustrated Tickets
Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
US Congress members seek answers over Andretti’s F1 rejection
A group of US Congress members has written to Formula 1 owner Liberty Media demanding to know why Andretti-GM’s application to join the motor racing series was blocked and raising concerns over “apparent ant…
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Bakish gone as Paramount CEO as Skydance merger accelerates
Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.