Italy

Football
Finance & Law

Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
Football
Sponsorship & Marketing

The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Football
Media

An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Football
Media

The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
Football
Sponsorship & Marketing

Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
Football
Media

DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Football
Media

Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
Football
Media

Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
Football
Media

DAZN has extended its contract with the Mediaset-owned Digitalia 08 for advertising sales around the subscription broadcaster’s live coverage of Italian football’s Serie A.
Football
Sponsorship & Marketing

Sports betting and online casino operator Betsson is expected to be unveiled as Inter Milan’s new shirt sponsor after overcoming rival bids for the contract.
Football
Stadia

AC Milan is to build the first new football stadium in Italy since 2011, after its US financier owner Gerry Cardinale outlined plans for a 70,000-seat sports and entertainment arena
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Ice Hockey
Events

National Hockey League (NHL) players are set to return to the Winter Olympic Games for the first time since Sochi 2014 after a participation deal was struck covering the next two editions, while the League has further strengthened its commitment to national team play by launching a new tournament.
Football
Sponsorship & Marketing

Serie A club Juventus has agreed a deal with cryptocurrency exchange zondacrypto to be the new shirt sleeve sponsor for its men's team
Tennis
Media

The Australian Open drew a record television audience in Italy as Jannik Sinner became the country's first male grand slam champion in 48 years
Football
Media

Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.