Argentina
Boca Juniors signs shirt sponsorship deal with DirecTV Latin America
Argentinian Primera División football club Boca Juniors has agreed a shirt sponsorship deal with US-based broadcaster DirecTV Latin America.
Mediapro’s Fox Sports Argentina channels go live
Mediapro, the broadcast production group and rights agency, has unveiled a new look for the three Fox Sports Argentina channels it acquired last year
McDonald’s steps up AFA relationship with league sponsorship
Argentina’s Liga Profesional de Fútbol (LPF), the top tier of domestic club football, has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
AFA adds Banco de la Nación as new sponsor
The Argentinian Football Association (AFA) has agreed a wide-ranging sponsorship deal with Banco de la Nación Argentina.
AFA plans to reclaim Primera División rights as TNT renewal option ‘expires’
The Argentinian Football Association (AFA) says that it has reclaimed 50 per cent of the future domestic rights to the top-tier Primera División after declaring that pay-television broadcaster TNT Sports …
Mashreq Bank joins growing AFA regional portfolio
Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt
TyC Sports hit by complaint over World Cup access in Argentina
Cámara Argentina de Internet (Cabase), an entity which represents companies and organisations from across the country’s internet ecosystem, has filed a complaint against subscription broadcaster TyC Sp…
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Supercopa Argentina heading to Abu Dhabi
The Argentinian Football Association (AFA) has agreed a deal with Abu Dhabi Sports Council (ADSC) which will see its Supercopa Argentina club competition played abroad for the first time
Haute-Savoie to stage second edition of UCI Cycling Worlds
The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
South American quartet mount bid to host 2030 Fifa World Cup
An official South American joint bid to host the 2030 Fifa World Cup has been unveiled by the Uruguay, Argentina, Chile, and Paraguay soccer federations.
Codere upgrades to ‘$3.5m’ per season main shirt deal at River Plate
Spanish multinational betting operator Codere has upgraded its official bookmaker agreement with Argentinian football club River Plate to become the club’s new main shirt sponsor.
Sorare adds Argentinian Football Association as latest client
The Argentinian Football Association (AFA) has signed an exclusive multi-year agreement with non-fungible token (NFT) fantasy football platform Sorare
NEO Studios produces new Maradona docuseries
Aser Ventures-owned production company NEO Studios has teamed up with Italian production company Roma Press to create a new docuseries celebrating the life and legacy of Argentinian football legend Diego…
AFA fills airline category with Aerolineas Argentinas
The Argentinian Football Association (AFA) has signed up Aerolineas Argentinas to its sponsorship portfolio
OneFootball distributing live Argentinian Primera División matches, plus free highlights
Media platform OneFootball has signed an agreement with the Argentina Football Distribution entity to show top-tier Primera División content from the AFA Play streaming service in multiple international …