English Premier League

Football
Media

E-commerce company Coupang is close to sealing a deal for Premier League and FA Cup rights in South Korea, SportBusiness understands, marking the first time that media rights to the two properties have…
Football
Sponsorship & Marketing

BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Sponsorship & Marketing

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Football
Sponsorship & Marketing

Sports Direct, the retail chain controlled by former Newcastle United owner Mike Ashley, has failed in its attempt to convince a UK competition tribunal that the club should be obliged to distribute next…
Football
Media

Pay-television giant Sky is to remain as a Premier League rights-holder in its major European markets until at least 2028, after striking a new deal in Italy.
Football
Media

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Football
Sponsorship & Marketing

Aston Villa is set to announce the biggest shirt sponsorship deal in its history, having agreed a two-year contract with Greek betting platform Betano.
Football
Licensing & Merchandising

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Football
Sponsorship & Marketing

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Football
Media

Premier League broadcast rights have been retained in German-speaking countries by Sky Deutschland until the end of the 2027-28 season
Football
Sponsorship & Marketing

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Multiple Sports
Media

German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Football
Sponsorship & Marketing

The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
Football
Sponsorship & Marketing

Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Football
Finance & Law

Vanessa Gold, daughter of late West Ham United co-chairman David Gold, is preparing to sell a stake of around 10 per cent in the Premier League club