Cricket Australia

Cricket
Industry Moves

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket
Finance & Law

Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7
Cricket
Sponsorship & Marketing

Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Cricket
Sponsorship & Marketing

Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
Cricket
Media

The 2022-23 season of Australian cricket's Big Bash League is being hailed as a return to form for a competition that had slumped in popularity in recent years
Cricket
Governance

Cricket Australia has announced the withdrawal of its men’s team from an upcoming one-day international (ODI) series against Afghanistan due to the Taliban further limiting women’s rights in the country.
Cricket
Finance & Law

Cricket Australia (CA) has engaged US financial services company Morgan Stanley to help it assess a potential privatisation model that could see it sell off a stake in its commercial business
Cricket
Media

Cricket Australia has extended its domestic media rights agreements with pay-television operator Foxtel and commercial broadcaster Seven in deals worth a total of A$1.5bn ($1bn/€954.4m) over seven seasons, from 2024-25 to 2030-31.
Cricket
Governance

Cricket Australia (CA) is set to have its fourth chair in less than 18 months, with Mike Baird to replace Lachlan Henderson next year
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Cricket
Sponsorship & Marketing

Australian craft beer company 4 Pines Brewing has signed a one-year extension with Cricket Australia as the official beer of the Australian men’s cricket team.
Cricket
Sponsorship & Marketing

Retail chain Woolworths and Cricket Australia have signed a two-year extension to its sponsorship focused on the next generation of Australian cricketers
Tennis
Media

Australian broadcaster Nine Entertainment is reported to have renewed its domestic media rights for the Australian Open tennis Grand Slam in a deal with Tennis Australia
Cricket
Host Broadcast & Production

Production and media services company Gravity Media has announced the expansion of its broadcast and technology deal with Cricket Australia
Cricket
Events

Indian Premier League teams have made informal approaches to Australian cricketers about year-long playing contracts, a concept that could shake up international cricket, The Sydney Morning Herald has…