Board of Control for Cricket in India (BCCI)

Cricket
Sponsorship & Marketing

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Cricket
Sponsorship & Marketing

Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Cricket
Sponsorship & Marketing

The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Cricket
Sponsorship & Marketing

The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
Cricket
Media

One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
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Finance & Law

Saudi Arabia has expressed interest in expanding its investment in sport to include cricket’s Indian Premier League (IPL) and has spoken to the Indian government about the possibility of investing up t…
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Media

Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
Cricket
Media

Australian pay-television broadcaster Foxtel has secured exclusive Board of Control for Cricket in India rights in a deal brokered by the Pitch International agency, SportBusiness understands
Cricket
Sponsorship & Marketing

Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
Cricket
Media

Media group Viacom18 has strengthened its position as the home of Indian cricket, after today (Thursday) acquiring exclusive linear and digital rights to the national team’s bilateral matches.
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
Cricket
Media

The Board of Control for Cricket in India (BCCI) has launched an invitation to tender for its media rights to India's bilateral matches in a six-year cycle from 2023-24 onwards as it seeks to follow on…