McLaren Racing
McLaren and eBay link up in US-focused deal
McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
F1 sponsorship market heats up as 2024 season looms
All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Estrella Galicia 0.0 joins McLaren in latest F1 beer sponsorship move
Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari.
It will be the organisation's non-alcoholic Estrella Galicia 0
GM ready to join F1 in boost to Andretti’s hopes, AlphaTauri and McLaren sign sponsors
General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
McLaren responds to calls to remove Velo branding for Dutch Grand Prix
McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
McLaren expands Deloitte association to global level, adds sustainability focus
McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
McLaren expands Castore deal to include Extreme E and Formula E teams
McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Arrow McLaren signs technology sponsor Onsemi
McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
OKX and McLaren to educate fans on responsible investing as they ramp up activation
McLaren and crypto sector sponsor OKX unveiled an eye-catching new livery for the Formula One team’s cars ahead of last month’s Grand Prix in Singapore. It
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
McLaren introduces rotating digital signage to F1 cars
McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
McLaren to release NFTs for Singapore, Japan grands prix
McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan
Jack Daniel’s makes F1 market entry with McLaren
McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team.
The multi-year deal will commence from the start of the 2023 Formula 1 season
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
McLaren agrees deal with Saudi city project NEOM, Buzz Group signs with AlphaTauri
McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM