Mastercard
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
EXCLUSIVE: Heineken renews Champions League sponsorship
Heineken has agreed a three-year renewal of its global sponsorship deal with the Uefa Champions League, SportBusiness can exclusively reveal
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
EXCLUSIVE: PepsiCo renews Champions League rights, Mastercard and Heineken deals close
PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…
Mastercard extends with Arnold Palmer Invitational and PGA Tour
Mastercard has announced the multi-year extension of its title sponsorship of the Arnold Palmer Invitational golf tournament and as the ‘Official Payment System of the PGA Tour’.
Mastercard adds women’s event to extended Copa Libertadores deal
Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
Mastercard extends backing of Riot Games
Payment services provider Mastercard has renewed its sponsorship deal with video game developer Riot Games
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players