adidas

Football
Sponsorship & Marketing

Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Football
Sponsorship & Marketing

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 
Athletics
Sponsorship & Marketing

Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Football
Sponsorship & Marketing

The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Football
Sponsorship & Marketing

One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Multiple Sports
Finance & Law

German sportswear company Adidas suffered a five-per-cent reduction in total revenues in 2023 and posted reduced operating profits of €268m ($293.2m) after severing ties with controversial rapper and fashion designer Kanye West’s Yeezy brand.
Football
Sponsorship & Marketing

Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Multiple Sports
Sponsorship & Marketing

Adidas has entered into a global partnership with Saudi-owned event, retail and rights company Sela focusing on “strategic collaborations and joint developments”.
Football
Sponsorship & Marketing

Ajax has announced an eight-year extension of its kit supplier agreement with Ajax, making it the longest-running sponsorship deal in Dutch football to date.
Football
Sponsorship & Marketing

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Football
Sponsorship & Marketing

English Premier League club Nottingham Forest has announced a “multi-year” deal with Adidas that will see the sportswear brand become the official kit supplier for its men’s, women’s and academy teams. Adi
Football
Licensing & Merchandising

Major League Soccer and Adidas have announced a Marvel-themed range of MLS merchandise as part of a three-part collaboration released throughout the summer
Football
Sponsorship & Marketing

Apple and Adidas, Major League Soccer's (MLS') two biggest commercial partners, have played significant roles in helping to secure Lionel Messi's impending move to Inter Miami, according to reports in…
Football
Sponsorship & Marketing

The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Football
Sponsorship & Marketing

German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
Rugby Union
Sponsorship & Marketing

New Zealand Rugby has announced that Adidas has extended its agreement to be its main sponsor
Ice Hockey
Sponsorship & Marketing

Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…