News

Sponsorship & Marketing Cricket

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Sponsorship & Marketing Motorsport

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Licensing & Merchandising Basketball

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Media Football

Club Tigres, one of the most successful Mexican clubs of the last decade, is to move away from an exclusive domestic rights deal in favour of three broadcast partners
Events Paralympic Games

Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Sports Betting Football

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Sponsorship & Marketing Football

Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Finance & Law Football

Inter Milan's Serie A title success is in danger of being overshadowed by concerns that its precarious financial situation could lead to US investment fund Oaktree taking control of the club from Chinese…
Sponsorship & Marketing Multi-sport

The Athletics Federation of India (AFI) has signed a new agreement with Puma in a boost to its track and field growth ambitions
Media Bull Riding

PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
Media Football

Football's European Leagues body is to continue with just seven leagues in its international broadcast rights pool for at least one more season, after Denmark and Switzerland ended their participation, SportBusiness can reveal.
Events Football

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Media Multiple Sports

Mediapro has brought back its GolStadium sports streaming platform, with a range of international football, tennis and extreme sports to be part of the initial offering
Industry Moves Cricket

Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Sponsorship & Marketing Football

Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
Finance & Law Multiple Sports

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.
Licensing & Merchandising Football

Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Media Multiple Sports

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Finance & Law Football

Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Sponsorship & Marketing Volleyball

Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.