Annual conference sponsorship

Our three-day annual conference is the perfect opportunity to make the most of our live and online audiences. Taking place at Sain Ffagan Amgueddfa Werin Cymru – St Fagans National Museum of History, Cardiff, as well as online, 7-9 October 2025, MA Conference 2025 will be accessible to a large number of delegates.

In 2024 the number of attendees in person was almost 1,000 with a further 1,000 attending online. Combined with on-demand views of recordings after the event, sponsoring our conference is the perfect opportunity to showcase your brand.

Each year we put together sponsorship packages to reflect this hybrid event at a range of price points, allowing small and large businesses to get involved and raise their profile within the museum community.

For your reference, you can see the MA Conference 2024 packages below – packages for MA Conference 2025 will be launching soon.

Packages and pricing

This entry-level package includes delegate places for your staff at the conference, plus your company logo and details on the conference app and website, where delegates will be able to find out more about the work you do and the services you offer.

The full package:

• delegate places for two representatives from your organisation, plus unlimited attendance online for other staff
• attendance for two representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area on our website

Max number of sponsors: unlimited

For some, the most important element of a conference is the opportunity to showcase your product and meet delegates face to face. With limited table top positions available visibility is high and quality connections are more likely. With this package you get the benefit of your presence at the event over two days and multiple ways to network with delegates.

The full package:

• tabletop stand at the conference centre for two days
• Up to 2 pop-up displays and other display equipment suitable for the area available
• delegate places for two representatives from your organisation, plus unlimited attendance online for other staff
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: Own materials

Max number of sponsors: 10

The package includes:

• your organisation logo exclusively on 850-1,000 attendee lanyards
• delegate places for two representatives from your organisation, plus unlimited attendance online for other staff
• attendance for two representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo provided by sponsor

Max number of sponsors: one (exclusive)

Sponsoring the badges gives your business highly visible promotion. All in-person delegates wear a badge.

The package includes:

• your organisation name and logo exclusively on 850-1,000 attendee badges
• delegate places for two representatives from your organisation, plus unlimited attendance online for other staff
• attendance for two representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo provided by sponsor

Max number of sponsors: one (exclusive)

The package includes:

• your organisation logo exclusively on 850-1,000 attendee badges
• your organisation logo exclusively on 850-1,000 attendee lanyards
• table top stand at the conference for two days (up to 30 available in total)
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo provided by sponsor

Max number of sponsors: one (exclusive)

These slots allow you to present your business on the large screens in the main auditorium, where delegates will all be present for plenary and other sessions. As the audience waits for the next session, it is a great way to catch their attention and promote your work. Slots are limited to five, so you are guaranteed a high level of promotion.

The full package:

• Big screen slot to display your work to conference attendees
• Branding/images or film shown many times over the conference duration
• table top stand at the conference for two days
• delegate places for three representatives from your organisation, plus unlimited staff online attendance
• attendance for three representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: Branding produced by sponsor

Max number of sponsors: five

This package includes a tabletop stand for two days where you will meet the delegates attending the event and demonstrate your products or services. These are accessible and welcoming tabletop spaces that you can adorn with your own pop-up branding and marketing materials.

The package also includes a speaking slot in the conference programme, giving you the opportunity to talk to the in-person and digital audiences about your work.

The full package:

• tabletop stand at the conference centre for two days
• up to 20-minute speaker slot in the conference programme (first-come, first served on available slots – 8 over the two days of conference)
• slot can be live or can be filmed beforehand
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: pop up banners, marketing materials, presentation/film provided by sponsor; table top and chairs provided by MA

Max number of sponsors: Eight

Sponsoring our evening networking events is a great way to have your business associated with the main event in the museum sector calendar. Not only will your branding be highly visible, but it is an opportunity for representatives of your company to network with delegates in an informal atmosphere. There are events on the Monday (pre-conference event); Tuesday and Wednesday evenings of the conference, with the main event held on the Tuesday evening.

The full package:

• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance at the networking events for six representatives from your organisation
• one pop-up promotional banner at the networking events
• where speeches are occurring, acknowledgement at the networking events
• your organisation name and logo on all promotional materials related to the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo and pop-up banner provided by sponsor

Max number of sponsors: Six

By hosting a lunchtime session, you can present your ideas, case studies and/or projects to a dedicated in-person audience. Run during the lunch hour, this session will be held in a private room and will be catered. A fantastic opportunity to run a more in-depth speaking slot, workshop or networking lunch, or to get feedback from delegates.

The full package:

• premium advert in an MA newsletter in October or November to promote the session (worth £200)
• 40-minute session slot in the conference programme (first-come, first served on available slots – 4 lunchtime slots available)
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo, adverts, pop up banners, marketing materials, presentation provided by sponsor; table top and chairs provided by MA

Max number of sponsors: Four

Promoting inclusion and diversity in the sector are part of our values. This is an opportunity to sponsor delegate places for people from diverse backgrounds. The sponsor will pay for a number of delegate places and we will offer these to underrepresented people. This is a great opportunity for an organisation that supports our values to help promote them and make the conference more inclusive.

The package includes:

• organisation name and logo on all promotional materials related to the sponsored places
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the conference networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo provided by sponsor; all other production/administration included

Max number of sponsors: Three

As a major conference sponsor, we will endeavour to provide maximum promotion for your organisation in the run up to and during the conference, with adverts and promotions across our media channels and at the event itself.

The full package:

• Half page advert in November Museums Journal (worth £840)
• Advert on MA website articles throughout November (worth £300)
• Premium advert in an MA newsletter in October or November (worth £200)
• tabletop stand at the conference centre for two days (up to 30 available)
• 20-minute speaker slot in the conference programme (first-come, first served on available slots – 8 speaker slots available)
• slot can be live or can be filmed beforehand
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo, adverts, pop up banners, marketing materials, presentation/film provided by sponsor; table top and chairs provided by MA

Max number of sponsors: Four

This sponsorship is sold for 2024.

The Museums Change Lives Awards are our high profile national annual awards that celebrate the achievements of museums and individuals that have made an impact on the lives of their audiences and communities, with winners to be announced at a ceremony during our conference in November.

Sponsoring the awards gives you a unique opportunity to align your business with the outstanding work done by museums and their staff – and to raise your profile by being part of the awards ceremony itself.

The full package:

• the opportunity to present one of the awards to the winners at the awards ceremony
• branding and promotion at the awards ceremony
• recognition as a sponsor of with your organisation name and logo on all promotional materials related to the awards
• delegate places for three representatives from your organisation, plus unlimited attendance online for other staff
• attendance for three representatives from your organisation at the conference networking events
• organisation logo on holding slides during the conference
• recognition as conference sponsor with organisation logo on our website
• organisation logo, contact details and description in the conference suppliers hub area of our website
• recognition by the MA President at the Annual General Meeting

Production: logo provided by sponsor

Max number of sponsors: one (exclusive)

Got a different idea?

We are happy to discuss other options and ways to promote your business  – please get in touch…