Padel
Premier Padel lands Red Bull in four-year broadcast, sponsorship tie-up
Premier Padel has announced a wide-ranging deal with Red Bull covering sponsorship, production and media services
Aurora lands Hexagon Cup broadcast production
The UK-based Aurora Media Worldwide has today (Tuesday) been named as the host broadcast company for padel’s Hexagon Cup.
Hexagon Cup secures first rights deal across Europe, Asia with WBD
The Hexagon Cup, the newest addition to the padel calendar, today (Friday) announced its first media rights deal, a pan-Europe and Asia agreement with Warner Bros. Discovery
Hexagon Cup receives £1m investment from UK media group
Padel’s new Hexagon Cup has received a funding injection ahead of its first iteration from the venture capital arm of DMG Media, the UK media group that owns the Daily Mail, Metro and i newspapers.T
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
Premier Padel begins new era with Polo as chief executive
Premier Padel has appointed Eno Polo as its CEO to lead the next phase of its sporting development, commercial growth and global expansion following the recent merger agreement with rival organisation the World Padel Tour (WPT).
QSI takes ownership of padel with WPT acquisition
Qatar Sports Investments (QSI), the Qatari government-backed investment fund, has completed its takeover of the sport of padel, with its Premier Padel series to merge with the rival World Padel Tour
Gol Play to televise Madrid event on Premier Padel tour
Gol Play, the Spanish sports television network owned by Mediapro, has acquired rights in the country to the Madrid Premier Padel P1, the second-tier event on the Premier Padel tour
Premier Padel signs MoU over World Padel Tour merger
Qatar Sports Investments, owner of Premier Padel, has signed a memorandum of understanding (MoU) with the owners of the rival World Padel Tour with a view to merging the two circuits from next year, SportBusiness…
Rival padel tours to explore collaboration projects
The owners of Premier Padel and the World Padel Tour have agreed to commence talks to promote “positive collaborations” as part of plans to grow the profile of the sport.
Controversial ITF padel plan falls short at AGM vote
A controversial proposal from the International Tennis Federation board for the world tennis body to take on the governance of rival racquet sport padel has failed to receive the support from the required…
FIP threatens legal action over ITF’s ‘hostile attempted takeover of padel’
The International Padel Federation (FIP) is threatening legal action against the International Tennis Federation (ITF) over a proposal that is due to be discussed at the international tennis body’s annual g…
WPT to increase prize money, drop exclusivity clauses and lawsuits
The World Padel Tour has announced plans for a new event and business model as it looks to compete with the prize funds on offer at the Qatar-backed Premier Padel, which launched earlier this year
DP World to title sponsor 2022 World Padel Championship
Dubai-based logistics company DP World has expanded its presence in sport sponsorship by acquiring the title rights to the 2022 World Padel Championship
World Padel Tour to receive UK coverage through BT Sport
Pay-television broadcaster BT Sport has acquired rights in the UK and Ireland to the World Padel Tour (WPT)
Damm secures control of World Padel Tour, Corretja appointed as vice-president
Barcelona-based brewing company Damm has moved to assume complete control of the World Padel Tour (WPT), with former Spanish tennis star Alex Corretja being installed as vice-president as the organisation…
RTVE secures non-exclusive Premier Padel rights
Spanish public-service broadcaster RTVE has furthered its association with Premier Padel by agreeing a non-exclusive rights deal with the series to cover the remainder of its debut season
Canal Plus nets Premier Padel in over 60 territories, including France
French pay-television broadcaster Canal Plus has secured rights to show Premier Padel in over 60 territories, including France