Name unveiled for Disney-Fox-WBD streaming venture
The sports streaming joint venture between Disney, Fox and Warner Bros. Discovery has a name: Venu Sports
USA Fencing books Hilton sponsorship ahead of Paris Olympics
USA Fencing has secured a multi-year sponsorship with the global hotel company Hilton just over two months from the start of the Paris Olympic Games
UWM named first mortgage partner of NBA, WNBA
The National Basketball Association and Women's National Basketball Association have added their first-ever mortgage sponsor with a multi-year deal with United Wholesale Mortgage (UWM)
Kiswe creates D2C product for The Tournament
Streaming company Kiswe has created a free, globally-available direct-to-consumer product for The Tournament, the basketball and soccer competitions with $1m (€920,000) winner-take-all prizes.
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
USL Super League marks inaugural season with Capelli sponsorship
Ahead of women's football's USL Super League's debut season, the league has announced Capelli Sport as its official uniform and on-field apparel partner
MLS All-Star heading to Austin in 2025
Austin FC has been selected to host the 2025 MLS All-Star Game for the first time in the club's history
Clark’s WNBA debut delivers ESPN best league ratings since 2001
Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
Pac-12 football signs CW, Fox Sports deals
The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
Golden State Valkyries unveils brand identity ahead of 2025 WNBA expansion
The Golden State Valkyries unveiled the team’s brand identity as the Women's National Basketball Association's first expansion team since 2008, beginning play in the 2025 season at Chase Center in San F…