USA

Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Bull Riding
Media

PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
Multiple Sports
Finance & Law

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.
Multiple Sports
Media

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Basketball
Media

Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
American Football
Media

The Pac-12 Conference, now down to just two teams, has announced a broadcast rights agreement with the CW Network and Fox Sports for its 2024 football season
Baseball
Media

Ahead of today's meeting between Diamond Sports Group and its bankruptcy judge, Major League Baseball and its clubs have expressed their disappointment with Diamond's failure to secure a distribution deal…
Motorsport
Media

Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Baseball
Media

Major League Baseball and Roku have signed an exclusive, multi-year rights deal for Sunday live games, which will stream free on the Roku Channel beginning on May 19
Football
Industry Moves

MLS has named Radhika Duggal as chief marketing officer of both the league and its Soccer United Marketing (SUM) commercial arm, as it continues its global marketing push ahead of the 2026 Fifa World Cup in North America.
Basketball
Governance

The Big3 has announced its first sale of home-team rights with the $10m (€9.3m) purchase of a Los Angeles franchise by a consortium led by DCB Sports, as the basketball league prepares to shift to a city-based competition in 2025.
Basketball
Finance & Law

Speaking on the back of Warner Bros. Discovery's latest financial results, CEO David Zaslav claims to be "hopeful" that it will retain NBA domestic rights in a deal "that makes sense for both sides" with the broadcaster holding a matching right clause.
Multiple Sports
Finance & Law

Endeavor's Owned Sports Properties was the entertainment giant's sole business unit to show revenue growth in the first quarter of 2024, aided by last year's acquisition of WWE, as the wider group swung to a net loss.
Motorsport
Finance & Law

Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.
Professional Wrestling
Media

NBCUniversal has agreed a cut-price deal with World Wrestling Entertainment to continue showing 'Monday Night Raw' for the remainder of 2024, until the bumper 10-year global contract with Netflix kicks…
Multiple Sports
Media

Disney is confident of retaining its National Basketball Association rights ahead of a new deal that would begin in 2025, chief executive Bob Iger has declared
Motorsport
Media

Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
Ice Hockey
Industry Moves

David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.