Scandinavia

Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Football
Media

Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
Biathlon
Finance & Law

Anders Besseberg, the disgraced former president of the International Biathlon Union (IBU), has been sentenced to three years and one month in prison for aggravated corruption.
Football
Media

TV 2 Group managing director and editor in chief Olav Sandnes said in a press release the media group had faced “strong competition” and that Champions League rights “are not sold on the cheap”.
Football
Media

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Football
Media

Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.
Football
Industry Moves

Jessica Linnman, a well-known media industry executive in Sweden, has today been named chief commercial officer of Svensk Elitfotboll, the body which operates the top two tiers of football in the country.
Tennis
Media

DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Football
Finance & Law

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
Football
Media

DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…
Multiple Sports
Media

Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.
Multiple Sports
Finance & Law

Telia is said to be exploring a sale of TV4 Media in a deal expected to value the broadcast group at much less than the Swedish telco paid five years ago.
Multiple Sports
Finance & Law

Viaplay Group aims to deliver double-digit operating profit margins within five years following the drastic cost reduction programme enacted over the last six months and exits from loss-making international…
Multiple Sports
Industry Moves

Former BBC and Discovery executive Dominic Coles has entered into a partnership with NPG Sport & Communication, the Norwegian brand activation agency
Football
Sponsorship & Marketing

Swedish hotel group Strawberry has agreed a new multi-year deal to become the naming rights sponsor of the country's National Arena in Stockholm.
Multiple Sports
Media

Viaplay Group has instigated price increases in two of its core markets as it bids to turn the tide after a turbulent 2023 dominated by huge financial losses, share sales and workforce cuts
Football
Media

Streaming platform Fite has acquired exclusive rights in selected markets across Europe and Oceania to Portugal’s Primeira Liga until the end of the 2025-26 season.
Football
Sponsorship & Marketing

The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.