Portugal
Betano continues sponsorship push with three-year Benfica renewal
Kaizen Gaming’s international sports betting and casino brand Betano has continued its aggressive sponsorship spending spree, extending its sleeve agreement with Portuguese Primeira Liga side Benfica.
FC Porto sells off portion of stadium commercial rights for €65m
Portuguese Primeira Liga club FC Porto has agreed a 25-year deal with Spanish company Ithaka to sell 30 per cent of the economic rights to its Dragão stadium in return for a €65m ($69.2m) investment.
DAZN extends LaLiga rights in two European markets
DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Sports streaming subscriptions dip in Portugal
Subscriptions to, and usage of, sports streaming services declined in Portugal for the first time since 2022, according to the findings of a new report.
Sport TV keeps hold of Serie A rights in Portugal
Sport TV, the Portuguese pay-television broadcaster, has retained rights to Italy’s Serie A in a three-year agreement running from 2024-25 to 2026-27.
LaLiga rights bids due next week in Italy, Portugal
Broadcasters in Italy and Portugal interested in acquiring rights to LaLiga from next season onwards must lodge their offers by midday (CET) on January 9, SportBusiness understands
Sporting CP open to minority investor after using future TV money to pay off banks
Sporting CP, the Portuguese football powerhouse, is on the lookout for a minority investor after successfully buying back Mandatory Convertible Securities (VMOC) from Novo Banco using future media rights…
Serie A nets uplift from first international deals, betting rights award close
Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
Uefa Champions League returning to Portugal’s Sport TV, DAZN stays on board
Sport TV, the pay-television broadcaster, is to return as a Uefa Champions League rights-holder in Portugal for the first time in six years next season, it has been announced
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
Sales processes live in Belgium, Portugal for Uefa club competition rights
Broadcast rights are on the market in both Belgium and Portugal for Uefa club competitions in the 2024-27 cycle
DAZN completes transition in trio of Eleven markets
DAZN has launched its subscription products in Belgium, Portugal and Taiwan on the back of its acquisition last year of Eleven Sports
EXCLUSIVE: Sport TV renews Wimbledon rights in Portugal to 2026
Pay-television broadcaster Sport TV has agreed to renew its exclusive rights in Portugal to Wimbledon, SportBusiness understands
Liga Portugal unveils Betclic title sponsorship as Bwin exits
Liga Portugal has announced that online gambling and sports betting company Betclic has taken over as title sponsor to the top division of Portuguese football
Aston Villa owner reduces stake in Portugal’s Vitória in bid to avoid European conflict
V Sports, the holding company of Premier League club Aston Villa, has reduced its stake in Portuguese Primeira Liga club Vitória de Guimaraes from 46 to 29 per cent ahead of the new season in which both …
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Sport TV strikes late Women’s World Cup deal in Portugal
A television blackout of the forthcoming Fifa Women’s World Cup has been averted in Portugal after an agreement was reached with Sport TV.