Poland

Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Pay-television broadcaster Canal Plus Polska has acquired exclusive rights to the Uefa Champions League from 2024-25 to 2026-27, strengthening its hold on club football broadcasting in Poland.
Handball
Events

The European Handball Federation (EHF) has taken the unprecedented step of awarding hosting rights for the 2026 Women’s Euro to five countries: Poland, Romania, Czech Republic, Slovakia and Turkey.
Speedway
Media

Polish pay-television broadcaster Canal Plus Polska is to remain the home of the PGE Ekstraliga, the country's top speedway league, until at least the end of 2028 after extending its exclusive rights deal
Mixed Martial Arts
Media

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Football
Media

Matches from Poland’s Ekstraklasa are returning to free-to-air television in the country after TVP finally settled the details of a sublicensing agreement with pay-television broadcaster Canal Plus.
Football
Media

Polish broadcasters must deliver first-round bids for Uefa club competition rights by February 27 after the Team Marketing agency kicked off the sales process
Multiple Sports
Media

Viaplay Group has laid out plans for a “recapitalisation programme” that includes a SEK4bn (€350m/$382m) new equity raise and SEK14.6bn debt renegotiation package as part of measures designed to stave off insolvency and subsequent bankruptcy.
Football
Media

The Polish Ekstraklasa is set to return to free-to-air linear television after the forthcoming international break, after the league’s domestic broadcaster Canal Plus finally reached agreement with public-service b…
Olympic Games
Events

Polish President Andrzej Duda has announced that the country will pursue a bid to host the 2036 edition of the summer Olympic and Paralympic Games.
Multiple Sports
Media

Poland’s broadcast regular has invited the general public to canvass their opinions on proposed changes to the country’s listed events legislation.
Football
Media

Polish public-service broadcaster TVP has failed in a bid to negotiate a Uefa Champions League sublicensing deal ahead of the start of the group stage this evening (Tuesday)
Multiple Sports
Industry Moves

Marek Szkolnikowski is to leave his role as Head of Sports at Polish public-service broadcaster Telewizja Polska (TVP) after more than seven years in the position
Football
Media

One of the opening matches of the new Polish Ekstraklasa season will be shown on YouTube in Poland, as talks between the league's domestic broadcaster Canal Plus and TVP have failed to produce a free-to-air…
Football
Sponsorship & Marketing

German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Football
Sponsorship & Marketing

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal