France

Paralympic Games
Events

Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Football
Licensing & Merchandising

Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Multi-sport
Sponsorship & Marketing

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Football
Finance & Law

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Football
Sponsorship & Marketing

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
Football
Finance & Law

Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.
Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Basketball
Media

Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Multiple Sports
Events

France's President has identified the Trocadéro and Stade de France as backup options should ambitious plans for the Olympic Games fail to come to fruition due to security concerns.
American Football
Events

The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list. 
Rugby Union
Media

Broadcasters bidding for domestic rights to French rugby union’s top-tier Top 14 and second-tier Pro D2 will be able to lodge offers across four or five seasons according to the details of the tender announced today (Tuesday).
Tennis
Media

BeIN Sports, the pay-television broadcaster, is to continue as the rights-holder of the Wimbledon Championships in France for five more editions, following a long period of negotiations.
Football
Sponsorship & Marketing

The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
Table Tennis
Events

Montpellier will become the first French host of a World Table Tennis (WTT) Series event, while a second-tier Champions tournament has also been scheduled for Chongqing, China.
Football
Sponsorship & Marketing

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Rugby Union
Media

French rugby union’s Ligue Nationale de Rugby (LNR) will continue its strategy of taking its domestic rights to market well before the expiry of its current agreement by soon launching an invitation t…
Tennis
Sponsorship & Marketing

Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.