Bulgaria
World Cup broadcast rights hit six Central, Eastern European markets
Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.
Italian SuperLega’s Bulgarian contingent prompts Max Sport deal
Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has picked up rights to Italy’s top-tier volleyball league.
Bulgaria’s Max Sport prolongs WRC rights
Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has extended its World Rally Championship rights for two more seasons.
The new deal covers the 2023 and 2024 campaigns
Coupe de France deals secured in Bulgaria, Chile and Mexico
Bulgarian pay-television broadcaster Max Sport has acquired rights to club football competition the Coupe de France
Uefa club competitions broadcast rights hit market in three more European countries
The Team Marketing agency has this week initiated the Uefa club competitions media rights sales processes from 2024-25 to 2026-27 in the Czech Republic, Slovakia and Bulgaria
United Group’s revenues grow as sports rights spending increases
United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled
United’s Nova secures Uefa national team rights in Bulgaria
United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
Betano adds Lokomotiv Sofia to sponsorship portfolio
Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Bulgaria’s BNT and Nova will both broadcast 2022 Fifa World Cup
Bulgarian public-service broadcaster BNT and United Media-controlled pay-television network Nova will both broadcast the 2022 Fifa World Cup, it has been announced
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
NFL rights deal agreed in Bulgaria with A1’s Max Sport
Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
A1 Bulgaria retains Champions League, adds Europa League, Conference League
Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons
A1 Bulgaria renews Serie A rights to 2024
Pay-television broadcaster A1 Bulgaria has renewed its rights to Italy's Serie A for another three seasons, from 2021-22 to 2023-24
Coppa Italia rights bids accepted in Bulgaria, Nordics, Australia and sub-Saharan Africa
Lega Serie A has accepted offers for rights to Italian football’s Coppa Italia and Supercoppa from 2021-22 to 2023-24 in four European countries, along with Australia, Hong Kong, Mongolia, Vietnam and s…
DraftKings faces analyst claims of black-market activity
Short seller alleges SBTech deals extensively in banned, unregulated markets
Bulgaria’s A1 lands rights exclusively in LaLiga’s latest deal
Pay-television broadcaster A1 Bulgaria will continue to broadcast Spanish football’s LaLiga for at least another five seasons after securing a new rights deal.
Fiba seals nine-market United Media deal in Southern Europe
The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe