Bull Riding

Bull Riding
Media

PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
Bull Riding
Media

The Endeavor-owned Professional Bull Riders has joined the ever-increasing sports docuseries wave with the eight-episode The Ride, which will premiere later this year on Amazon Prime Video in more than…
Bull Riding
Media

Professional Bull Riders (PBR) has announced that fans outside of the United States can watch more than 160 events on non-subscription live and on-demand platform Recast
Bull Riding
Events

The Endeavor-owned Professional Bull Riders has announced the owners, cities, names, and logos of the eight teams debuting in the PBR Team Series, the organization's new team-based league which will debut …
Bull Riding
Events

Professional Bull Riders has unveiled PBR Team Series, a new team-based league which will debut in June 2022.
Bull Riding
Licensing & Merchandising

Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise…
Bull Riding
Licensing & Merchandising

Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters
Bull Riding
Events

Professional Bull Riders has announced it is moving the PBR World Finals to Fort Worth, Texas, from 2022 after mainly being held in Las Vegas, Nevada, since the event's inception in 1994
Bull Riding
Sponsorship & Marketing

Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.
Bull Riding
Media

Professional Bull Riders, the Endeavor-owned international bull riding circuit, is to launch its RidePass OTT streaming offering as a free-to-view, ad-supported channel on Pluto TV, the streaming service…
Bull Riding
Events

Professional Bull Riders has announced it will open its 2021 season in a series of outdoor venues, in part to return to the sport's roots but also to ensure fan attendance in the wake of the Covid-19 pandemic
Bull Riding
Events

Professional Bull Riders has moved its World Finals from T-Mobile Arena in Las Vegas to AT&T Stadium in Arlington, Texas, due to state Covid-19 restrictions in Nevada which do not allow fans at sporting…
Bull Riding
Events

Professional Bull Riders Canada next week will usher in the return of fan attendance at professional sporting events in the country in the wake of the global Covid-19 pandemic, though in a slightly different…
Bull Riding
Events

Professional Bull Riders has set a meaningful industry precedent by ushering in the return of fans at indoor arenas in the United States in the wake of the global Covid-19 pandemic
Bull Riding
Governance

Professional Bull Riders is scheduled to become the first major sports organization in North America to stage an event with fans in attendance amid the global Covid-19 pandemic
Bull Riding
Governance

Bull-riding circuit provides important test case after making Covid-19 comeback at event in rural Oklahoma. Bob Williams speaks to PBR CEO Sean Gleason about the opportunities and challenges of being a first-mover in the live-action return from the health crisis.
Bull Riding
Media

Professional Bull Riders Canada has extended its domestic broadcast agreement with TSN for 2020
Bull Riding
Events

Professional Bull Riders made a noteworthy return to live action over the weekend following a 41-day break as a result of the global Covid-19 pandemic