SUMMARY
This report provides a detailed, proprietary data driven insight into Italian Serie A media rights, powered by SportBusiness’s data and 25 years experience tracking and analysing the market.
Providing you with both historical context and current developments of Italian Serie A rights; examine the deals, market drivers and the competitive landscape around each rights cycle from 2010 onwards. We will also look in-depth at the latest cycle by domestic market and 16 international territories.
The report focuses on three main areas:
- Analysis of domestic media revenues 2010-2021
- Analysis of international media revenues 2010-2021
- Analysis of 16 key media agreements and rights fees
TABLE OF CONTENTS
1. League Comparison
Comparison with other top European Leagues including:
Domestic and international media revenues, Sponsorship revenues, Average attendance, Average goals per game and UEFA Ranking
2. Italian Market
Analysis of the Italian market from a macro-economic perspective, with focus on media trends and new market developments
3. Italian Broadcasters
Analysis of the major Italian sports broadcasters including:
Sky Italia, DAZN, Rai and Mediaset
4. Domestic Rights
Analysis of Italian Serie A domestic media revenues including:
• How the value of the league has changed from 2010-11 to 2020-21
• How the value of the league’s packages has changed from 2010-11 to 2020-21
• How the current domestic rights fee is divided up between its different broadcast partners
• How the different broadcast partners exploit their rights across a typical Serie A weekend.
5. International Rights
Analysis of Italian Serie A international media revenues including:
• How the international value of the league has changed from 2010-11 to 2020-21
• How the current international rights fee is divided up between its different rights
• How the international value of the league in the current cycle has been renegotiated
• A list of all international broadcasters
6. Market-by-market Analysis
Analysis of 16 individual media agreements (including broadcasters’ profiles) for: Albania and Kosovo, Balkans, Belgium, China, France, Japan, Latin America (including Brazil) and Caribbean, Middle East and North Africa, Nordics, Portugal, Romania, Southeast Asia, Australia and New Zealand, Spain, Sub-Saharan Africa, United Kingdom and Ireland, United States of America
1: Analysis of Italian Serie A domestic media revenues 2010 - 2021
Beginning with the 2010-11 season, when the Lega Calcio started selling the rights, taking over from the individual clubs, we comprehensively analyse the domestic media rights situation in Italy.
We then focus on the current rights cycle, breaking down the total domestic value and analysing the what each of the four domestic broadcasters (Sky, DAZN, Rai and Mediaset) obtained from their acquisitions, together with how the content is split between each (broadcasters) channel around an average in-season weekend.
- Historical analysis of the value of the league and how it has changed between 2010-11 to 2020-21.
- How the current domestic rights fee is divided up between its different broadcast partners.
- How the different broadcast partners exploit their rights across a typical Serie A weekend.
2: Analysis of Italian Serie A international media revenues 2010 - 2021
Analysis of the structure of international rights focussing on key data points and historical observations of the commercial dynamics that impact international rights for Serie A from 2010 – 2021. We also focus on the most recent cycle and the drivers that caused it’s value to be reduced twice, from around €340m, to what is believed to be approx. €295m.
- Historical analysis of the international value of the league and how it has changed between 2010-11 to 2020-21.
- Analysis of the different areas based on relevant criteria (i.e. most valuable area).
3: Analysis of 16 individual media agreements and previous rights fees
We combine our market-leading data with key insights and trends, to give you the key commercial drivers in each market / territory.
- Insight into the sale processes in each market / territory.
- Detailed overviews of the following key markets / territories:
Albania, Balkans, Belgium, China, DACH, France, Greece, Japan, Latin America, Middle East & North Africa, Nordics, Portugal, Spain, Sub-Saharan Africa, UK, USA. -
You can benchmark against other leading rights holders and rights agreements.
Who is the report for?
- Broadcasters – understand the value of the media rights in order to effectively budget, or even to plan an acquisitions strategy and discover what competitors are doing.
- Rights Holders – keep on top of trends and best practice, plus glean insights on competitors.
- Agencies – discover who is working with who, what they are doing and how much they are spending.
- Technology platforms – needing to understand the progress of technology and streaming media rights.
- Investors and finance – wanting an overview of investment viability in sports media rights.
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The most accurate data on global media rights deals, plus peerless insight and analysis, on one easy to use digital platform.
- With well over 12,000 media rights deals going back over 20 years
- The most accurate and independent values and durations for major media rights deals
- Analysis and insight around the deals from a team of global analysts
- Every month we provide a detailed data-led snapshot of a particular, sport, geography or industry
- Subscribers also get access to the annual Global Media Rights Report
