Technology

American Football
Sponsorship & Marketing

The Tennessee Titans has announced Verizon as its exclusive wireless telecoms sponsor of its new Nissan Stadium, which is due to open in 2027.
Multiple Sports
Finance & Law

The impending takeover of Two Circles by UK-based private equity firm Charterhouse Capital Partners is expected to spark a string of acquisitions by the data-driven sports marketing agency in the coming…
Multiple Sports
Industry Moves

Experienced broadcast rights executive Simon Green has been promoted to chief executive of Supponor as successor to James B. Gambrell at the virtual replacement technology firm
Aquatics
Sponsorship & Marketing

World Aquatics has unveiled UPCX, a developer of blockchain payment systems, as a sponsor ahead of next month’s World Aquatics Championships in Doha.
Multiple Sports
Media

US-based cable and satellite broadcasters the YES Network and MSG Networks are to form a 50/50 joint venture called Gotham Advanced Media and Entertainment (GAME) to work on the networks' streaming services
Cricket
Sponsorship & Marketing

Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Ice Hockey
Media

The National Hockey League (NHL) has become the fourth North American major sports league to align with Deltatre, with the sports technology company introducing a new digital experience.
Multiple Sports
Technology

Bluestone Equity Partners, the private equity fund founded by Bobby Sharma, a former executive at IMG and the National Basketball League, has invested in Magnifi, an AI-powered video editing technology…
Football
Technology

The Spanish Football Federation (RFEF) has provisionally awarded its video assistant referee (VAR) services to the Mediapro agency and broadcast production group, while Hawk-Eye has been given a contract to provide semi-automatic offside detection technology (SAOT).
Basketball
Technology

Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.
Tennis
Sports Betting

Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract
Professional Wrestling
Media

Endeavor Streaming has been hired by Anthem Sports & Entertainment's TNA Wrestling to distribute a global, on-demand streaming service TNA+ that will launch on January 5
Archery
Media

World Archery has appointed Joymo as the exclusive provider of its owned and operated OTT streaming service in a “multi-year” agreement.
Football
Sponsorship & Marketing

Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Technology

LaLiga’s renowned digital strategy is evolving thanks to the support of technology providers like WSC Sports, which is providing highlights in a vertical, portrait format following the relaunch of the league’s official mobile app.
Multiple Sports
Technology

Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
Multiple Sports
Media

UK-based streaming platform Recast has relaunched following its recent administration and takeover by Content Technology Partners (CTP), shifting away from being a content destination in itself
Cycling
Technology

This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros