FC Porto
Media rights centralisation tops in-tray of new FC Porto president
FC Porto has elected a new president for the first time in more than 40 years as one of Portugal's Big Three clubs prepares to play a crucial role in the commercial overhaul of the Primeira Liga this decade.
FC Porto sells off portion of stadium commercial rights for €65m
Portuguese Primeira Liga club FC Porto has agreed a 25-year deal with Spanish company Ithaka to sell 30 per cent of the economic rights to its Dragão stadium in return for a €65m ($69.2m) investment.
FC Porto secures major investment to modernise stadium
Portuguese top-tier club FC Porto has secured major external investment of up to €70m ($75.8m) which it plans to use to modernise its Estádio do Dragão home.
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
New Balance retains European football foothold with Porto renewal
After the recent conclusion of several of its high-profile kit-supply agreements in European football, New Balance has renewed and expanded its deal with Portuguese heavyweights FC Porto
Leading Portuguese clubs’ offices searched in corruption probe
The offices of leading Portuguese clubs Benfica, Porto and Sporting were raided yesterday (Wednesday) by prosecutors and tax authorities investigating more than €58m ($67.7
FC Porto enters the metaverse with Upland deal
Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
FC Porto adds front-of-shirt rights to Betano deal
Portuguese football club FC Porto has expanded its association with gambling platform Betano to include its front-of-shirt rights
Binance becomes FC Porto back-of-shirt sponsor, launches club fan token
Portuguese Primeira Liga side FC Porto has agreed a deal with cryptocurrency provider Binance to become the team’s 'Official Fan Token Partner' and back-of-shirt sponsor for the 2021-22 season.
Porto ‘assessing’ sale of minority stake
Portuguese Primeira Liga football club FC Porto is weighing up the sale of a minority stake after receiving interest from outside investors, it is reported
Betano signs with Porto to complete ‘big three’ hat-trick in battle with Bwin
Betting operator Betano has completed its hat-trick of sponsorships with the ‘big three’ Portuguese football clubs, adding FC Porto to deals already agreed with Benfica and Sporting.
Portuguese corruption probe extends to FC Porto deal with Portugal Telecom
Portugal's Public Ministry (MP) is investigating a commission payment related to FC Porto's wide-ranging commercial rights deal with Portugal Telecom, deepening the corruption crisis gripping Portuguese…
Portuguese league plan to centralise media rights is a long way from becoming reality
The Portuguese Primeira Liga is one of only two European football leagues that hasn't centralised its media rights. A government-backed plan to change that is in motion, but will Portugal's big three play along?