OpenBet

The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.

IMG Arena president Freddie Longe is leaving his position as owner Endeavor opts to combine the sports data and betting rights division with OpenBet and bring it under sole leadership

Endeavor-owned sports betting entertainment company OpenBet has agreed a long-term deal with Greek gaming company OPAP

Acquisition of betting technology platform falls in value by a third

UK-based technology and content provider to be combined with IMG Arena