German Bundesliga

Football
Media

The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Football
Sponsorship & Marketing

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Football
Finance & Law

Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Football
Sponsorship & Marketing

Bayer 04 Leverkusen has served further notice of its ambitions to sign international sponsors by becoming the first German Bundesliga club to deploy parallel advertising technology during broadcast coverage of its home matches.
Football
Licensing & Merchandising

The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Football
Media

Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
Football
Finance & Law

CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Football
Media

One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Football
Finance & Law

The German Football League (DFL) and Germany’s Federal Cartel Office have ruled that Porsche will be able to take a 10.4-per-cent stake in Bundesliga club VfB Stuttgart.
Football
Sponsorship & Marketing

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Football
Industry Moves

Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
Football
Media

The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Football
Sponsorship & Marketing

Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Football
Finance & Law

The German Football League (DFL) has been given the green light to re-enter talks with potential investors, after the smallest possible majority of Bundesliga and 2
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to the German Bundesliga in South Korea, from 2024-25 to 2028-29, SportBusiness understands
Football
Media

Hungarian media group Network4 has struck an early extension of its exclusive Bundesliga broadcast contract, tying up rights to the top German league until the end of the 2028-29 season
Football
Licensing & Merchandising

Can the Skechers-Harry Kane partnership take a slice of the football boot market dominated by Nike and Adidas?
Football
Media

Bundesliga International, the international media rights arm of the German Football League (DFL), has renewed its agreement for video archive rights with the IMG agency until the end of 2025-26