German 2. Bundesliga
AWS focuses on AI in expanded Bundesliga renewal
Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
F1 returns to RTL under multi-property Sky sublicensing pact
German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Seifert rules out Bundesliga rights move for Dyn
Newly launched streaming service Dyn has no interest in acquiring rights to the Bundesliga when they come to market next year, founder Christian Seifert has told SportBusiness
BeIN expands Bundesliga rights with three-year APAC deal
Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
Canal Plus extends Bundesliga rights in sub-Saharan Africa
Pay-television broadcaster Canal Plus has extended its French-language rights in sub-Saharan Africa to the Bundesliga and Bundesliga 2 for a further four seasons
Fortuna Düsseldorf launches landmark ticketing venture
German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.
DFL progresses with plans for media rights subsidiary investment
The German Football League (DFL) has said member clubs from its top two divisions, Bundesliga and Bundesliga 2, will next month decide whether to proceed with talks with a selected group of three entities…
Bundesliga shows recovery signs but revenues down €326m on pre-Covid levels
The total revenue of German professional football has increased for the first time since the outbreak of Covid-19, with the second-tier Bundesliga 2 setting a new benchmark for the 2021-22 season, but…
Sixth Street ‘enters talks’ over new DFL commercial subsidiary
US-based investment firm Sixth Street Partners is reportedly among the firms preparing a bid for a share of the Bundesliga broadcast and commercial rights business as the German Football League (DFL),…
Bundesliga International boosts Indian engagement with Khel Now tie-up
The Bundesliga International subsidiary of the German Football League (DFL) has agreed a content deal with Indian digital media engagement platform Khel Now
DFL chief Hopfen makes early exit as Hellmann and Leki take over
Donata Hopfen has resigned as chief executive of the German Football League (DFL) after less than a year in the role
DFL ‘delays talks’ on Bundesliga rights equity sale
The German Football League (DFL), organising body of the top two divisions of the domestic game, has delayed talks over the potential sale of a stake in its media rights business to next year amid a lack…
DFL’s Hopfen eyes return to international rights growth, confirms investment talks
German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.
DFL ‘hires Deutsche Bank’ to aid media rights equity sale talks
The German Football League (DFL), organising body of the top two divisions of the domestic game, is reported to have engaged financial services group Deutsche Bank to lead the potential sale of a stake…