Uefa European Championship

Football
Sponsorship & Marketing

AIM Sport has secured the contract to deliver virtual advertising services and pitch-side LED boards for the upcoming Euro 2024 tournament in Germany, enabling Uefa to provide additional exposure to both global and national sponsors of the event.
Football
Sponsorship & Marketing

Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
Multiple Sports
Media

ITV suffered a 61-per-cent drop in pre-tax profits in 2023 amid an advertising slump and significant investment costs in its ITVX streaming service
Football
Media

Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group
Football
Sponsorship & Marketing

Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024
Football
Media

Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Football
Sponsorship & Marketing

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…
Football
Sponsorship & Marketing

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.
Football
Sponsorship & Marketing

Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Football
Host Broadcast & Production

Uefa will not produce coverage of Euro 2024 in native ultra high-definition (UHD), instead opting for a single ‘multi-purpose’ broadcast format, SportBusiness can disclose.
Football
Media

Deutsche Telekom has reworked its Euro 2024 sublicensing agreement with commercial broadcaster RTL to allow it to regain exclusivity to five matches from the tournament staged across Germany
Football
Media

Commercial broadcaster RTL has topped up its live football offering in Germany, adding rights to 10 matches from the remainder of the Uefa Euro 2024 qualifying campaign
Football
Stadia

The Beijing-based Watch-A-Game Sports Technology has acquired the exclusive hospitality sales rights in China to next year’s Euro 2024 tournament.
Football
Sponsorship & Marketing

Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
Football
Media

Uefa is reportedly planning to reduce the size of qualifying groups for Euro 2028 due to a downturn in interest from broadcasters
Football
Events

Uefa, European football’s governing body, is set to drop any plans to expand the men’s European Championship from 24 to 32 teams, according to multiple reports.
Football
Media

Uefa and the CAA Eleven agency have appointed Infront as exclusive media rights agent in Indonesia for national team competitions from this year until 2028
Football
Media

Australian telecoms operator Optus has acquired rights to the 2024 Uefa European Championship