Formula E
Formula E returns to AI category with sustainability and fan-focused Infosys deal
Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
McLaren extends British American Tobacco deal despite earlier criticisms
McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.
Formula E vents frustration as Hyderabad cancels ePrix at late notice
Formula E could be set for another legal battle, following what it claims is a breach of contract after the planned ePrix in Hyderabad, India was cancelled
New German entrant DF1 provides Formula E with vital free-to-air home
Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
All 17 Formula E races secure live airing on CCTV
Every race from the 2024 Formula E season is to be shown live in China for the first time after the series organiser signed a significant media rights agreement with the state-owned China Media Group (CMG)
Formula E finds new UK home with TNT Sports
Formula E has solved one of its biggest media headaches ahead of the new season that gets under way next month, announcing an exclusive broadcast rights deal in the UK and Ireland with pay-television operator…
EXCLUSIVE: Formula E set to sue ProSiebenSat.1 over extension U-turn
Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.
Formula 1 delivers 15.8-per-cent increase in central sponsorship income
Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
ProSiebenSat.1 backtracks on Formula E extension, search on for new broadcaster
Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension
Formula E doubles down on Tokyo hosting deal with 2025 race
Formula E has announced an agreement is in place to return to the streets of Tokyo in 2025, despite having yet to stage a race in the Japanese capital
Whisper lands Formula E production contract
Experienced motor racing production company Whisper has been appointed by Formula E to produce English-language live race coverage of the 10th season of the ABB FIA Formula E World Championship
Julius Baer extends with Formula E
Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026
ROKiT Venturi Racing appoints Turnstile agency in wake of Maserati link-up
Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
Envision Racing to highlight climate change through Time sponsorship
Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio.
The deal will focus on highlighting the issue of climate change to global audiences
Formula E seals renewals with Fox Sports Mexico, Bell Media in Canada
Formula E has secured multi-year renewals with Fox Sports Mexico and Bell Media in Canada for linear and digital rights to its World Championship
Channel 4 seals UK exclusivity with expanded Formula E deal
Channel 4 has become the exclusive free-to-air home of Formula E in the UK after signing a new multi-year agreement with the electric car-racing series
L’Équipe extends Formula E free-to-air rights in France
French broadcaster L'Équipe has secured free-to-air rights to the Formula E World Championship for another season, extending its agreement from last year.
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…