CAF (Confederation of African Football)
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.
SuperSport nets Afcon rights after all, deals done in over 180 territories
SuperSport, the dominant pay-television broadcaster in sub-Saharan Africa, today (Wednesday) announced an agreement to show every match from the upcoming Africa Cup of Nations (Afcon), less than a week…
Unilever adds to football portfolio with two-year CAF deal
Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
StarTimes, SABC deal with New World TV for Afcon
StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired rights to the upcoming Africa Cup of Nations (Afcon) in Ivory Coast
CAF extends with long-term sponsor Orange until 2025
The Confederation of African Football (CAF) has extended its longstanding sponsorship deal with telecommunications company Orange until at least 2025
IMG adds CAF international rights sales to sponsorship remit
IMG has won more business with the Confederation of African Football after securing the exclusive international broadcast distribution rights to major CAF competitions until 2025
Iris deals with Saudi Sports Company for centralised CAF qualifier rights
Iris Sport Media, the boutique agency set up by Ioris Francini and his former IMG colleagues Floris Weisz and Luca Baldanza, has been appointed by state-controlled sports media entity Saudi Sports Company…
Fifa+ adds CAF qualifiers to streaming portfolio
Fifa is live streaming CAF qualifying matches for the 2026 World Cup on its Fifa+ platform in most countries worldwide
New World TV lands CAF free-to-air, pay-TV rights
New World TV has secured both free-to-air and pay-television rights to major Confederation of African Football (CAF) competitions across sub-Saharan Africa and in multiple languages in the Togo-based satellite…
CAF ‘recommits’ to beIN agreement following negotiations
The Confederation of African Football (CAF) has announced an end to its row with beIN Sports following the recent cancellation of a broadcast deal which prompted threats of legal action by the Qatar-based…
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
CAF adds Visa to Afcon portfolio in direct deal
The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Puma adds CAF to growing ball supplier portfolio
Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
IMG wins CAF sponsorship sales business
The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
EXCLUSIVE: Team aligns with Agon to move for CAF international rights
Team Marketing and the France-based Agon agency have delivered a winning bid during the recent tender process for international media rights to top competitions run by the Confederation of African Football…
Morocco to stage 2025 AFCON as CAF opts for 2027 East Africa option
The Confederation of African Football (CAF) has announced Morocco will stage the 2025 Africa Cup of Nations (AFCON) tournament while a joint bid from the East African countries of Kenya, Tanzania and Uganda…
CAF kicks off new sponsorship era with Tecno deal
Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
CAF facing another court battle as it rips up lucrative beIN contract
BeIN Media Group is readying legal action against the Confederation of African Football (CAF) over the continental governing body’s decision to unilaterally cancel its broadcast deal with the Qatari m…