UFC
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
UFC switches to Starzplay in Mena as UAE ties deepen
Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years
Delayed UFC Saudi debut set for June after improved fight card
UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
UFC adds Polsat to string of recent rights renewals
Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Entain to promote Ladbrokes brand in Australia through regional UFC deal
Entain-owned betting brand Ladbrokes has agreed a regional sponsorship deal with the Ultimate Fighting Championship (UFC) in Australia and New Zealand.
Viaplay commits to UFC in Nordic markets
Viaplay has renewed its Ultimate Fighting Championship rights in its home Nordic markets in a ‘multi-year’ agreement that will bring over 40 live events to the broadcaster each year.
Foxtel seizes exclusive distribution for UFC’s PPV events
Foxtel’s Main Event channel will become the exclusive home of all pay-per-view UFC events from the start of 2024, bolstering the media group’s position as Australia’s pre-eminent sports broadcaster.
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UFC signs up Wildcard as ready-to-drink category ‘explodes’
The UFC mixed martial arts organisation has signed a multi-year sponsorship agreement with New Amsterdam Vodka for its new ready-to-drink brand
UFC and return of live events boost Endeavor’s Q2 results
Sports and entertainment group Endeavor has once again raised its full-year revenue guidance after posting $1.31bn (€1.26bn) in second-quarter revenue and $42.2m in net income.
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
VeChain receives ‘unprecedented integration’ in UFC sponsorship
Sustainable blockchain provider VeChain will become UFC’s first-ever ‘Official Layer 1 Blockchain Partner’ in a lucrative, multi-year deal for the mixed martial arts organisation.
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Gate revenue record expected for Singapore venue as UFC returns to Southeast Asia
The Ultimate Fighting Championship expects its event at Singapore Indoor Stadium this weekend to set a gate revenue record for sport at the venue
UFC introduces LED displays around Octagon
The Ultimate Fighting Championship has introduced a new LED system around the outer circumference of its Octagon fighting cage that will display sponsor brands and messages to in-arena fans and television…
Discovery lands UFC rights in the Netherlands, Spain
Media group Discovery has agreed a multi-year deal for rights to the Ultimate Fighting Championship in the Netherlands and Spain
Timex signs global UFC sponsorship and licensing deal
Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
UFC agrees betting sponsorship deal with Neds
Sports betting company Neds has agreed a deal with the Ultimate Fighting Championship to become the official wagering partner of the mixed martial arts promoter in Australia
Hisense signs UFC sponsorship centered on smart TV distribution of UFC Fight Pass
Electronics brand Hisense has become a sponsor of the UFC mixed martial arts organisation in a deal that launches the UFC's streaming service on the brand's smart TVs