Stadia

Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride

Qiddiya Investment Company (QIC) has unveiled plans for Prince Mohammed bin Salman Stadium stating it will seek to “reinvent” the traditional stadium concept as part of Qiddiya, one of Saudi Arabia’s ‘giga-projects’ under its Vision 2030 masterplan.

Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.

Jaime Byrom, the long-serving executive chairman of Match Hospitality, has set up a new sports hospitality agency backed by funding from Qatar’s Aspire Katara Hospitality.

Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.

Premier League club Everton has confirmed that its men’s senior team will begin playing competitive fixtures at its new stadium at the start of the 2025-26 season, maintaining that the project is still o…

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030

Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.

The China National Sports Group (CNSG) has announced an agreement with Singapore-based investment firm White Group to “acquire the intellectual property of leading international sports events” and inv…

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…

Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space

Spanish LaLiga club Real Madrid has called an extraordinary meeting of its members for next month to approve new loans to complete the redevelopment its Santiago Bernabeu stadium

The Moroccan Government has outlined plans to spend MAD5bn (€456.4m/$483.5m) on a new stadium in the city of Benslimane as part of significant venue investment package targeted at the country’s staging of the 2025 Africa Cup of Nations (AFCON) and co-hosting of the 2030 Fifa World Cup.

Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…

Architecture and design firm Populous has announced a strategic minority investment from private equity firm Providence Equity Partners.

Nick von Doetinchem has left his role heading up OneFootball’s media rights acquisitions to become Legends’ managing director of Central Europe.