Stadia
Orlando City, Pride sign Inter&Co for stadium naming rights
Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Plans revealed for ‘futuristic’ Qiddiya City stadium
Qiddiya Investment Company (QIC) has unveiled plans for Prince Mohammed bin Salman Stadium stating it will seek to “reinvent” the traditional stadium concept as part of Qiddiya, one of Saudi Arabia’s ‘giga-projects’ under its Vision 2030 masterplan.
PSG ends interest in Stade de France move
Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.
Byrom launches hospitality agency with ex-Match luminaries and Ricardo Fort
Jaime Byrom, the long-serving executive chairman of Match Hospitality, has set up a new sports hospitality agency backed by funding from Qatar’s Aspire Katara Hospitality.
Kia takes naming rights to Orlando Magic’s arena
Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
Everton sets 2025-26 season as move-in date for new stadium
Premier League club Everton has confirmed that its men’s senior team will begin playing competitive fixtures at its new stadium at the start of the 2025-26 season, maintaining that the project is still o…
St. Louis Cardinals extends Busch Stadium naming rights deal
The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
IMG Digital Trends Report pinpoints smart stadia, AI and women’s sports engagement
Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
Tennessee Titans’ new home to retain Nissan Stadium branding
The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
Chinese sports body, Singapore development firm launch sports IP push ‘with nine-figure fund’
The China National Sports Group (CNSG) has announced an agreement with Singapore-based investment firm White Group to “acquire the intellectual property of leading international sports events” and inv…
Legends ramps up college sports activities
Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Legends acquires ASM Global in major live events space consolidation
Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space
Real Madrid seeks extra €360m to complete stadium rebuild
Spanish LaLiga club Real Madrid has called an extraordinary meeting of its members for next month to approve new loans to complete the redevelopment its Santiago Bernabeu stadium
Morocco sets out major stadium investment programme for 2025 AFCON, 2030 World Cup
The Moroccan Government has outlined plans to spend MAD5bn (€456.4m/$483.5m) on a new stadium in the city of Benslimane as part of significant venue investment package targeted at the country’s staging of the 2025 Africa Cup of Nations (AFCON) and co-hosting of the 2030 Fifa World Cup.
KC Current agrees naming-rights deal for ‘world-first’ women’s stadium
Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Populous targets further expansion following Providence investment
Architecture and design firm Populous has announced a strategic minority investment from private equity firm Providence Equity Partners.
Media rights VP von Doetinchem swaps OneFootball for Legends
Nick von Doetinchem has left his role heading up OneFootball’s media rights acquisitions to become Legends’ managing director of Central Europe.