FA Women's Super League

Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Media

UK pay-television broadcaster Sky and public broadcaster the BBC have finalised their short-term domestic rights extension for the Women's Super League, covering the 2024-25 season only
Football
Media

Domestic broadcast coverage of England’s Women’s Super League is set to remain on pay-television broadcaster Sky and public broadcaster the BBC in one-season extensions.
Football
Sponsorship & Marketing

Global bank Barclays is believed to be close to finalising a title sponsorship renewal with the Women’s Super League (WSL). The Daily Telegraph has reported that the bank is set to pay £9m ($11.4m/€10.5m)
Football
Industry Moves

Sports executive Andrea Ekblad has joined the Football Association as ‘Broadcast Lead - Women’s Professional Game’, in a role that covers the top two tiers of women’s football in England, the Women’s Super Lea…
Football
Governance

A major review of women's football in England has recommended a series of changes to the governance of the game with its author, the former international Karen Carney, claiming that the sport could become…
Football
Finance & Law

English Women’s Super League (WSL) clubs witnessed a 60-per-cent rise in revenue, from £20m (€23.4m/$25.2m) to £32m, across the 2020-21 to 2021-22 seasons, according to Deloitte’s Sports Business Group. In
Multiple Sports
Media

The first four months of 2023 brought record TV viewership for women’s sport in the UK, according to the Women’s Sport Trust. Citing data from Futures Sport & Entertainment, the Trust said 20.6 m
Football
Industry Moves

Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Man…
Football
Media

Indian digital platform FanCode has secured exclusive streaming rights in India to the FA Women's Super League. FanCode will show 20 select matches this season and 57 matches in the 2023-24 season
Football
Media

Subscription sports broadcaster DAZN has launched a new package in Spain dedicated to women’s football. Entitled DAZN Victoria, the new package is priced at €9.99 ($10.73) per month.
Football
Sponsorship & Marketing

Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Football
Media

Streaming platform DAZN has secured rights to show the FA Women's Super League and Women's FA Cup in Spain, Italy, Japan and other territories for two seasons, from 2022-23 to 2023-24
Football
Sponsorship & Marketing

US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Football
Media

Pay-television broadcaster Sky has widened its commitment to the Women’s Super League by acquiring rights to the top tier of English women’s club football in Germany, Austria and Switzerland.
Multiple Sports
Fan Engagement

With 2022 promising one of the most exciting women’s sports calendars in history, Chris Hurst, trustee of the Women’s Sport Trust, examines where the growth opportunities are for the industry.
Multiple Sports
Events

The FA Women’s Super League (WSL) and the ECB Women’s Hundred succeeded in bringing nearly 11 million new UK viewers to women’s sport in 2021, making it a record-breaking year for the sector, a new repor…
Football
Sponsorship & Marketing

British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League