Asia
Advance Decorative Laminates latest to engage multi-team IPL sponsorship
India-based Advance Decorative Laminates has become the latest brand to employ a multi-team sponsorship strategy within cricket’s Indian Premier League (IPL) market.
Indonesian football offers immense potential but challenges remain, say local experts
The sports industry should pay more attention to football in Indonesia, given the country is the fourth most populous in the world, is projected to have a top five economy by 2050, and is wildly passionate…
Morinaga makes six Japanese sponsors for Tokyo World Athletics Championships
World Athletics has named the nutritional supplements and snacks company Morinaga as the sixth Japanese sponsor of the World Athletics Championships to be held in Tokyo in 2025.
F1 swaps D2C for FanCode deal in India
Streaming platform FanCode has secured exclusive F1 rights in India for 2024 and 2025, after the open-wheel racing series went direct-to-consumer in 2023.
Beijing lands 2027 World Athletics Championships as Rome bid pulled
The World Athletics Council has selected Beijing to host the 2027 World Athletics Championships
Reliance, Disney Star agree $8.5bn India media mega-merger
Disney Star and Reliance Industries, majority owner of Viacom18, today announced the merger of their Indian television and streaming assets, creating an $8.5bn media behemoth.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
Australia closes in on 2026 Women’s Asian Cup after Saudi, Uzbek withdrawals
Australia is the favourite to host the 2026 AFC Women’s Asian Cup following the withdrawal of Uzbekistan and Saudi Arabia from the bidding race.
SPOTV picks up MLB rights in Southeast Asian markets
Sports broadcaster SPOTV has acquired rights to Major League Baseball (MLB) across eight territories in Southeast Asia.
U-Next adds PFL to MMA line-up
Japanese streaming company U-Next has further bolstered its mixed martial arts portfolio by agreeing a multi-year rights deal with US promotion the Professional Fighters League (PFL).
Robi Axiata returns as main sponsor of Bangladesh cricket
The Bangladesh Cricket Board (BCB) has announced mobile telecoms network Robi Axiata as the governing body's main sponsor on a three-and-a-half year deal.
Setanta renews Bundesliga in Eurasia, adds rights in Baltics
Pay-television broadcaster Setanta Sports has renewed its exclusive rights to the German Bundesliga across Eurasia and acquired rights in the Baltics previously held by Viaplay
NBA seeking new Asia chief as Sheikh exits
Ramez Sheikh will step down as managing director of NBA Asia & India at the end of April after two years in the role.
DAZN Japan names Sasamoto CEO as price hike kicks in
DAZN has hired Yu Sasamoto as chief executive of its Japan business, one of the global subscription streaming service's most important markets
Zee claims $8.3m refund from Disney Star over ICC deal
The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…
Beijing lands World Aquatics Championships in major post-Covid events boost
The World Aquatics Championships are heading to Beijing in 2029 it was announced today (Monday)
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
Fuji TV ends live Eredivisie blackout with IMG deal to 2025
Live coverage of Dutch football's Eredivisie is to return to Japanese television screens this month after the IMG agency secured an agreement with commercial broadcaster Fuji TV